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German footwear brand Von Wellx shifts production from China to India

Published: June 3, 2020
Author: TEXTILE VALUE CHAIN

The positive result of the steps taken by the Modi Government and Yogi Government in Utter Pradesh(UP) to boost local economy are becoming visible as Casa Everz Gmbh, owner of healthy footwear brand Von Wellx, has decided to move its factory operations from China to Agra. The German company has more than 10 crore customers in more than 80 countries. The company is expected to create over 10,000 jobs in UP.

Von Wellx is a pioneer of healthy footwear with benefits like relieving feet, knees and back pain, protection of joints and muscles against shocks, and correct posture.

The production in India will happen in collaboration with Iatric Industries Pvt Ltd. The brand made India foray in 2019 and  has been retailed at over 500 top retail locations and online.

“We are very happy to see that investment from Casa Everz Gmbh, which will be giving employment to so many people, is coming to India from China and especially to Uttar Pradesh,” said state Minister for Micro, Small and Medium Enterprises (MSMEs) Uday Bahan Singh.

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