Plus Size Clothing Market Outlook (2023 to 2033)
The plus size clothing market is anticipated to register a CAGR of 5.7% during the forecast period. The plus size clothing market is valued at US$ 288 billion in 2023 and is projected to reach US$ 501.35 billion by 2033.
Drivers in the Plus Size Clothing Industry:
· Increasing body positivity movement promotes acceptance of diverse body types, driving demand for inclusive fashion.
· Growing awareness of the need for stylish, trendy options for plus-size consumers fuels market growth.
· Online retail platforms provide easy accessibility and convenience, expanding the industry.
· Shifting consumer preferences prioritize comfort, fit, and fashion, leading to greater demand for plus size clothing.
· Rising popularity of body-positive influencers and celebrities encourages acceptance and boosts market demand.
Challenges for Companies in the Plus Size Clothing Industry:
· Limited size availability and range pose challenges in meeting diverse customer needs.
· Fit and sizing complexities require innovative solutions to provide accurate and comfortable garments.
· Addressing stereotypes and promoting positive body image remains a challenge for the industry.
· Competition from the traditional fashion industry necessitates differentiation and unique value propositions.
· Striking the right balance between fashion trends and designing for plus-size consumers can be challenging.
Investment Opportunities in the Plus Size Clothing Industry:
· Developing innovative sizing technologies can enhance the shopping experience for plus-size customers.
· Collaborating with body-positive influencers and advocates can boost brand visibility and customer engagement.
· Expanding into untapped markets and demographics offers growth potential for companies.
· Investing in sustainable and eco-friendly practices aligns with evolving consumer preferences.
· Providing personalized services and experiences can create a competitive advantage in the market.
Latest Trends in the Plus Size Clothing Industry:
· Body-positive campaigns and inclusive marketing strategies promote diversity and empower customers.
· Size-inclusive collections and extended size range cater to a broader customer base.
· Customization options for personalized fit and style offer enhanced shopping experiences.
· Influential plus-size fashion bloggers and influencers shape industry trends and consumer preferences.
· Technology integration, such as virtual try-on and accurate measurements, enhances the online shopping experience.
What Key Dynamics Governing the Growth of the Plus Size Clothing Market?
The sales of plus size clothing are predicted to expand at the quickest rate throughout the projection period. Plus size customers are looking for solutions that provide the same level of luxury as customers in other sizes, improving the plus size clothing market statistics from 2023 to 2033.
Retailers are focusing on launching plus size apparel in response to increased demand for plus size clothing. For example, in 2018, Walmart introduced a new plus-size brand called Terra and Sky to attract more customers. High street plus size clothing companies such as River Island, Marks & Spencer, and New Look provide an array of plus size products to meet the demand for plus size clothing.
This move by the corporations is expected to boost the sales of plus size clothing and plus size clothing market revenue growth in the coming years.
The increased prevalence of obesity and overweight issues propels the plus size clothing market share forward. Furthermore, as plus size customers’ body confidence grows, so does their demand for plus size clothing that follows the newest fashion trends.
This surge in confidence and body positivity among plus size women, owing to strong fashion marketing and promotional activities, particularly on magazine covers such as Vogue, Cosmopolitan, Elle, and Glamour, promotes demand for plus size clothing.
A positive public opinion of plus size people, aided by celebrities, has pushed customers to embrace their image, driving the demand for plus size clothing. Designers and retailers have noted an upsurge in sales of plus size clothing and are focusing on new product launches to meet the demand for plus size clothing and consumers’ preferences.
Plus-size apparel, on the other hand, raises production costs, and manufacturers frequently avoid producing such garments. This is mostly because plus size clothing is regarded as a significant risk by manufacturers, as it is difficult for them to gauge exact customer preferences.
Retailers also see more investments in larger garments and reduced profit margins, limiting the growth of the plus size clothing market size.
What is the Segmentation Outlook for the Plus Size Clothing Market?
By consumer orientation, the male segment is projected to lead the plus size clothing market.
The male segment accounted for roughly half of the global plus size clothing market revenue in 2023 and is likely to continue to rule the roost over the forecast period. This is due to a relatively large male obesity population and a significant expenditure on plus-size clothing.
The female segment, on the other hand, is predicted to grow at the fastest rate of 7.50 percent through 2033. Increased female obesity rates have fueled the segment’s expansion.
Due to limited product offerings of plus-size items by brick-and-mortar businesses, consumers are increasingly turning to online shopping. As a result, consumers’ convenience factors and easy availability of items are likely to drive online sales channel growth over the projection period.
Brands like Forever 21, Mango, H&M, and Nike are focusing on expanding online platforms to create more revenue and lower maintenance costs, according to trends.
Which segment is likely to Lead the Plus Size Clothing Market by Product type?
Due to the increased adoption and acceptability of casual wear among consumers for social occasions, the casual wear category dominated the plus size clothing market, with a CAGR of 4.8% through 2033.
As the population of the plus-size millennial generation grows, so does the demand for comfortable and stylish clothes. Demand for athletic sportswear plus size clothing is predicted to increase faster over the forecast period, owing to changes in customer tastes and preferences.
Which segment is likely to Lead the Plus Size Clothing Market by Price Range?
During the forecast period, the mid-price plus size clothing sector is predicted to dominate the plus size clothing market. Plus-size clothing in the mid-price range is aimed at a broad audience. It includes clothing made of high-quality materials that last a long time. When it comes to mid-range plus-size clothes, customers look for good value.
The demand for premium plus size clothes is predicted to expand at a faster CAGR over the forecast period due to increased spending capacity, adoption of global fashion trends, and consumer desire for sophisticated items usually exclusive and produced by fashion industry specialists.
What is the Regional Analysis for the Plus Size Clothing Market?
The United States Takes the Throne with a Commanding Share of Plus Size Clothing Market
The United States leads the plus size clothing industry with a significant share of 40% in 2023. The growth can be attributed to the largest obese population and rising expenditure on plus size clothing. Another factor propelling the demand for plus size clothing in the region is an increase in average calorie consumption per capita among middle and high-income households. Fashion-forward trends and a strong emphasis on body positivity have contributed to the market’s growth. The presence of diverse size-inclusive brands, a robust retail infrastructure, and thriving e-commerce platforms have further strengthened the market share in the United States.
Shifting Fashion Consciousness and the Rise of Independent Designers in the United Kingdom Drives the Market Growth
In the United Kingdom, the plus size clothing industry holds around 14% market share in 2023. The market is driven by evolving fashion consciousness and an increasing acceptance of diverse body sizes. The demand for stylish and inclusive clothing has resulted in the presence of numerous plus size fashion brands. The United Kingdom’s market share benefits from a vibrant fashion industry, a focus on body positivity, and the availability of a wide range of size-inclusive options.
From 2023 to 2033, Europe is predicted to have strong growth in the global plus size clothing market. Millennial demand for plus-size clothes, the rising number of obese and overweight people, discretionary spending, and living standards are all factors driving the expansion of the plus-size clothing market in the region.
Manufacturers in China Adapting Designs to Cater to Chinese Fashion Preferences
China plays a significant role in the global plus size clothing industry, capturing a substantial share of 20% in 2023. The market is fueled by an expanding middle-class population with changing fashion preferences. The rise of e-commerce platforms has made plus size fashion more accessible, leading to increased market share. China’s dominance is also supported by a growing number of domestic plus size clothing brands catering to the diverse needs of consumers.
Asia Pacific is expected to expand at the fastest CAGR, resulting in increasing obesity rates among individuals, and this trend is projected to continue in the coming years. The Asia Pacific region’s overall market is growing due to a growing number of consumers or an increased demand for fashionable clothes.
Growing Demand for Inclusive Fashion in Japan Drives the Market Growth
In Japan, the plus size clothing industry holds a notable share of 10% in 2023. The market is driven by changing cultural norms and an increasing demand for inclusive fashion. Japanese consumers prioritize style and sophistication, resulting in the availability of high-quality and fashionable plus size clothing options. The market share in Japan is influenced by a strong fashion sense, emphasis on body positivity, and the presence of niche and high-end plus size fashion brands.
Rise of Plus Size Influencers in South Korea Drives the Demand for Plus Size Clothing
The plus size clothing market in South Korea is experiencing steady growth, capturing around 5% market share in 2023. The market is driven by a rising awareness of body positivity and an increasing demand for diverse fashion options. A younger consumer base seeking fashionable freedom has contributed to the market share. South Korea benefits from a thriving fashion industry, innovative retail concepts, and the presence of both local and international plus size clothing brands catering to the evolving preferences of consumers.
How is the Competition in the Plus Size Clothing Market?
The nature of the plus size clothing market competition is fierce. The plus size market’s expansion is primarily due to new product launches, which are aided by ads and promotional events organized by major manufacturers and designers. With the growing popularity of attractive clothing, manufacturers are attempting to create new categories to attract more customers around the world.
Leading fashion brands and retailers in the plus size clothing industry are driving fierce competition and shaping the market. These industry pioneers are continually setting trends and creating diverse fashion offerings that cater to the unique needs and preferences of the plus size demographic. Companies like ASOS, Lane Bryant, and Torrid have emerged as key players, offering stylish and inclusive collections that empower individuals to embrace their curves with confidence. Their commitment to size inclusivity, innovative designs, and a blend of online and offline presence has solidified their position at the top of the market.
Despite the significant growth and potential in the plus size clothing market, industry players face several challenges. One of the primary hurdles is achieving size consistency and addressing fit concerns for various body types. Striking the right balance between comfort, style, and affordability while catering to the diverse needs of plus size customers is another ongoing challenge. Additionally, promoting body positivity and challenging societal beauty standards through marketing efforts requires careful navigation to resonate with the target audience.
The plus size clothing industry is witnessing several unique trends that are reshaping the market. Collaborations with body-positive influencers and plus size advocates amplify brand reach and connect with the target audience authentically. Fashion events and shows dedicated to plus size fashion, such as The CurvyCon, celebrate diversity and showcase emerging designers catering to plus size customers. Personalization and customization options, such as personalized styling services and made-to-measure offerings, provide a tailored shopping experience that resonates with the individuality of plus size consumers. Embracing size diversity in advertising campaigns and featuring real customers further reinforces inclusive brand messaging.
Recent Developments in the Plus Size Clothing Market
· H&M launched a dedicated plus size clothing line, offering trendy and fashion-forward designs for curvy women.
· ASOS expanded its plus size collection, introducing inclusive and diverse clothing options to cater to a wider range of body types.
· Lane Bryant collaborated with influential plus size models and designers to create exclusive collections, promoting body positivity and self-acceptance.
· Torrid introduced extended size ranges, providing an extensive selection of plus size clothing and accessories for fashion-conscious individuals.
· Eloquii launched a mobile app that offers personalized styling recommendations and seamless shopping experiences for its plus size customers.
