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FILA GEARS UP TO DRIFT IN WITH THE MOTORSPORT COLLECTION, 2022

Published: May 26, 2022
Author: DIGITAL MEDIA EXECUTIVE

The Italian sportswear brand introduces the third edition of its annual Motorsport Collection just in time for the motorsport season.

FILA, the brand known for its fashion forward collections imbibed with sporty characteristics, is back with the launch of its annual Motorsport Collection. The explosive collection captures the essence of Motorsports with its ‘born to ride’ and ‘free spirit’ voices inside of everyone waiting to break free. Breaking barriers this year, the 2022 collection features innovative technology paying homage to the Indian Motorsport culture. Capturing the key details, the FILA Motorsport collection this year has been designed keeping an individual’s passion for riding and fashion in mind, by combining the philosophy of Form meets Function with a touch of FILA’s signature elements.

The 2022 collection will take you through the checkered flag with new elements like the AeroVent system for airflow and breathability for the wearer. Ideal for a next adrenaline filled ride, the reflective accents act as a safety feature for the late night rides.

To add on, FILA features a unique range of Motorsport shoes with qualities like –

✓Anti-abrasive Patch to shift the gears

✓Carbon rubber designed outsole

✓Lightweight midsole for a comfortable ride.

The high top shoe features athletic padded high ankle with a strap that secures the shoe to the foot for a smooth ride.  The low cut shoes take a more lifestyle approach and can be paired with casual outfits.

Engineered with key features like reflective accents and breathable material that represents the spirit of riding, the collection can be paired to create either a bold fashion statement or complete the Motorsport ensemble for the rider. Showcasing a range graphic tees, tapered joggers, and relaxed fit jackets, the silhouettes define the streetwear style quotient with youthful energy, playfulness, and comfort. Power packed with the true authentic voice of FILA, the collection is truly an athlesirue edit for the speed-junkies

From being a part of the race to watching a game at the sports bar,  the Motorsport Collection makes the perfect addition to the wardrobe for the trendy sporty look.

FILA’s Motorsport Collection drives with the belief of being fashion forward, utility friendly, comfortable, and durable. The capsule collection showcases a vibrant colour mix that has a fresh and sporty feel for the season. The contrasting palettes with neutrals work with FILA’s DNA of playing with bold colours and give an edgy vibe to the designs.

Mr. Abdon Lepcha, the Director of Creative at FILA, said “The 2022 collection is inspired from the different genes of Motorport itself like Drifting, Café Racer culture, Formula racing, MotoGP and the lifestyle Motor Racing. The range truly interprets an individual’s love for riding and fashion combined. Some of the key styles to look out for  this year are the Radion, Cambero, Yuriko and Kavinsky sneakers and their innovative features. FILA’s Motorsport collection does not just focus on riders, but also for sneakerheads. This the dream collection for the fashion experimenters with a sporty twist.”

The collection will be introduced on the official website FILA.in followed by the channel partners – Ajio, Myntra, Flipkart and departmental stores – Lifestyle stores, Shopper Stop starting at INR 1,049.

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