By announcing a brand-new, first-of-its-kind women’s capsule collection made with recycled textiles derived from polycotton textile waste today, Zara, in collaboration with Circ, the fashion technology company that recycles textile waste back into new fibres, takes a significant step towards circularity in the fashion industry. Beginning on April 17, the collection will be marketed in 11 markets.
One of the largest issues facing the fashion industry has been addressed by Zara and Circ: turning “polycotton,” a blend of cotton and polyester, into fresh recycled raw materials that can be used to make new clothing. The only platform that successfully separates polycotton mixed textile waste and recovers both cellulosic and synthetic fibres is Circ’s revolutionary recycling technology. Using this technology, Zara and Circ have produced a line of lyocell clothing. comprised of polyester clothing with 43% recycled polycotton textile waste and polycotton clothing with 50% recycled polycotton textile waste. The collection features on-trend, light clothing in burgundy tones that are meant to be circulated, under the creative leadership of the Zara Woman design team.
“We believe that our partnership with Zara signals a seismic shift in how the fashion industry and consumers view what is possible in sustainability,” stated Peter Majeranowski, CEO of Circ. “We are making significant strides towards making circularity the new standard by putting recycled polyester and lyocell apparel made from polycotton textile waste in the hands of consumers for the first time. Circ and Zara hope to usher in a new era where the clothing hanging in our wardrobes is created from recycled materials. materials that can be recycled repeatedly afterward.
The development of new fibre innovations and teamwork with subject-matter specialists are two crucial pillars in developing the circularity of the textile industry, as shown by this groundbreaking collection. One of the most typical textile blends in clothes is polyester and cotton, and Circ’s technology makes it possible to separate and recycle any polyester and cotton blend efficiently. Javier Losada, Inditex’s Chief Sustainability Officer, stated, “At Zara and Inditex, we intend to lead the change of our industry by designing fashion collections anchored on circularity.This agreement comes after Inditex, the parent company of Zara, invested in Circ last year with the intention of advancing large-scale solutions for circularity in the fashion industry. This investment was made by Inditex for the first time. type within its Sustainability Innovation Hub (SIH), which seeks to foster technology advancement and enhance product circularity.
