MUMBAI: Wrogn, the youth fashion brand co-owned by Virat Kohli, launched a new fashion collection, inspired by Illumination’s popular characters Minions.

The ‘MINIONS x WROGN’ collection is the result of a partnership between Universal Brand Development and its licensing agent, Black White Orange, and designed by team Wrogn.

To be available across offline and online stores starting this month, the new collection offers 10 unique designs in various colours and styles.

“At Wrogn, we always try and work on something innovative and I’m excited that the brand, this time, has collaborated with the universal favourite – Illumination’s Minions! I believe this fashionable and fun collection will be loved by my fans,” said Kohli.

Ten years after their creation, Gru and the Minions are among the most iconic animated characters. Globally recognised and beloved by fans of all ages, they have propelled Illumination’s ‘Despicable Me’ into the most successful animated film franchise in history.

“We are very excited about collaborating with the Minions franchise. We have thoroughly enjoyed designing this collection and we are confident that it well do really well as Minions is a rage, not only with kids but also adults across the globe and we are proud to bring this collection to our Wrogn customers through 250 points of sale offline and online as well,” said Anjana Reddy, CEO Universal Sportsbiz, which owns Wrogn.

“The WROGN x Minions collection taps into the mischievous nature of Illumination’s Minions, delivering a playful and stylish collection for fans of both brands,” said Marc Low, SVP and GM, Global Lifestyle at Universal Brand Development.

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