Japanese premium lingerie brand Wacoal India has announced the opening of its newest store at Sky City Mall in Borivali, further deepening its presence in Mumbai’s western suburbs. This launch comes on the heels of the brand’s flagship store opening at Phoenix Palladium, strengthening its growing retail network in India.
Located in one of Mumbai’s newest retail hubs, the 550 sq. ft. store blends functionality with aesthetics and offers a curated selection of lingerie, sleepwear, and loungewear. Featuring private fitting rooms and a refined ambiance, the store reflects Wacoal’s global retail standards.
“This launch brings our philosophy of premium comfort, fit, and service to a new demographic in Mumbai,” said Pooja Merani, COO of Wacoal India. “Borivali is a growing market with discerning consumers, and we’re excited to cater to their evolving preferences in intimate wear.”
The Sky City Mall outlet will showcase Wacoal’s newest collections—from everyday basics to luxurious occasion-wear pieces—crafted with precision and designed for diverse body types. Wacoal’s India team continues to use local insights to fine-tune offerings that blend international design with regional tastes.
With 17 exclusive stores now open across India, Wacoal plans to expand further in the next 12–18 months through new stores, e-commerce, and multi-brand partnerships. Cities like Mumbai, Delhi, and Bangalore remain key markets, where the brand has steadily built a loyal customer base.
This latest store represents Wacoal’s long-term commitment to Indian consumers—offering them the brand’s 70-year heritage of craftsmanship with a focus on empowering women through fit, comfort, and style.
