According to ET Bureau, FM Logistic will manage United Colors of Benetton’s India omni-channel warehousing operations at its own facility in Haryana’s Farrukhnagar. The facility is 7 lakh square feet in size and serves multiple clients.
“As a fashion brand, we are building a robust supply chain to ensure the seamless transition of products from the warehouse to retail outlets, and ultimately to consumers, raising their user experience, satisfaction, and loyalty standards across all touch points,” said Ramprasad Sridharan, CEO of United Colors of Benetton India, according to ET Retail.
FM Logistic will use its technology and industry knowledge to help United Colors of Benetton’s expansion plans in the Indian market. The company’s goal is to help Benetton improve order fulfilment and offer a wider range of products. to shoppers.
“FM Logistic will be a key partner for Benetton India on the logistics and supply chain leg of the consumer journey,” said Rajat Dhar, head of supply chain at United Colors of Benetton India. United Colors of Benetton’s India operations are based in Gurugram, and the company first entered the country in 1991.
