Tommy Hilfiger, which is owned by PVH Corp, has unveiled the third edition of the Tommy Hilfiger Fashion Frontier Challenge. The challenge is open from January 6 until March 8, 2021. The global programme is meant to support entrepreneurial start-up and scale-up stage businesses which develop solutions to bring a positive social impact in fashion.
Since its inception in 2018, the Tommy Hilfiger Fashion Frontier Challenge has awarded €350,000 to entrepreneurs who stand up for what they believe in and are committed to driving change within their communities. Building on Tommy Hilfiger’s sustainability vision to Waste Nothing and Welcome All, the third edition of the programme strives to amplify and support black, indigenous and people of colour (BIPOC) entrepreneurs who are working to advance their communities and foster a more inclusive future of fashion. The group has also invited consumers to get involved and help judge submissions.
“The Tommy Hilfiger Fashion Frontier Challenge puts a spotlight on entrepreneurs putting their heart and soul into making a positive social impact in our industry,” said Tommy Hilfiger. “This year, we want to showcase an even more diverse range of perspectives, ideas and communities by supporting BIPOC entrepreneurs. We have a responsibility to drive change across the fashion landscape, and we are honoured to further our commitment to inclusivity and equal representation through the upcoming Tommy Hilfiger Fashion Frontier Challenge.”
Interested businesses are invited to submit project proposals that focus on creating a more inclusive fashion value-chain. Applicants will be narrowed down to six finalists who will be invited to develop their project plans virtually with the support of dedicated Tommy Hilfiger and external subject-matter experts. With training from an experienced pitch coach, finalists will present their final concept to a prestigious jury panel and associate audience at the global Tommy Hilfiger Fashion Frontier Challenge final event to be held in early 2022.
In a bid to further its ambitions of inclusivity, Tommy Hilfiger has extended an invitation to consumers to join in as Consumer Judges and help decide this year’s finalists. Consumer Judges will be tasked with narrowing down finalists from 200 to 50, with each being sent at least four applications to judge via the brand’s online microsite.
The company will award a total of €200,000 between winners. There will be a chance to get an additional €15,000 prize for winning the “Audience Favorite Vote”. The winners will also get a year-long mentorship with global Tommy Hilfiger’s internal experts, a place on the INSEAD Social Entrepreneurship Programme (ISEP), and a year-long INSEAD mentorship.
“While the fashion industry has taken positive steps towards becoming more inclusive and diverse, there is still more to be done,” said Martijn Hagman, CEO, Tommy Hilfiger Global. “Through the Tommy Hilfiger Fashion Frontier Challenge, we are furthering our commitment towards representation and diversity and helping drive the changes we most want, and need, to see.”