The word “Tasva” is derived from the Sanskrit words Tat (that) and Sva (me/mine) and denotes all that is me, all that is mine. The Tarceva collection is a perfect weave of rich cultural heritage, wealth, state-of-the-art, craft, and fine tailoring – representing the best of east and west. The collection features smart, stylish, subtle ensembles all in the same thread, on one body, in one movement and moment!

One can embrace the mood and get going with a fresh new take on Achkans, Bandhgalas, Jodhpuris, Sherwanis, and all the accessories—shawls, stoles, shoes, and more as part of the collection. Over 70 percent of the fabrics used in the debut collection are sourced from Benaras, with brocades dominating the range. Tarun’s passion for Mughal motifs, especially architecture, has always played a huge role in his designs, and this passion is reflected in the use of motifs like booties, florals, vines, etc., particularly in sherwanis.

Commenting on the launch, Tarun Tahiliani said: “The launch of Tasva is a long-time dream of mine. The name itself stands for the best version of oneself, and we have worked hard to achieve this. We have designed garments that provide our consumer – the Indian man – with a fabulously made, internationally constructed, comfortable, well-cut Indian brand with Tarun Tahiliani styling, but at an affordable price.

So how does one of India’s leading couturiers acclimatize to the corporate workings of a pretty label? They really put me through a rigorous immersion to understand what this market entailed because they said, “You are totally clueless,” and I was! They showed me what every other brand was doing, what price points, fabrics, and samples they had, and I kept saying that I couldn’t use 100 percent polyester. I said that the clothes had to be beautifully made—as beautiful as TT. We had 7,000 swatches of fabric and I didn’t like any of them because they were 100 percent polyester, and that’s how we ended up back in Benaras and found the staple. “I found out about this only last year, and once you start sourcing the fabric, it opens doors to newer things and other factories who were doing this,”