Mumbai, January , 2025: At the Jio World Convention Centre in Mumbai, Birla Cellulose’s groundbreaking Liva Protégé Textiles Design Competition, which was organized in partnership with the National Institute of Fashion Technology (NIFT), came to a spectacular conclusion. The competition honored the inventiveness and originality of 15 student finalists from NIFT centers throughout India, who displayed their ideas in the categories of print, woven, and surface design.
Young designers can display their originality and gain recognition in the fashion business by participating in the Liva Protégé fashion competition in India. Karishma Shahani Khan, a well-known mentor and designer, helped the students include sustainability into the design process. They created their collections using dead stock materials and zero-waste methods, utilizing eco-friendly resources including recycled yarns and Livaeco textiles. This program demonstrates Birla Cellulose’s dedication to encouraging eco-friendly methods in the textile sector.
The esteemed jury panel comprised industry leaders Narendra Kumar, Ekta Saran, and Dr. Deepa Chandran, alongside members of the Birla Cellulose executive committee, Ms. Anupama Mohan and Dr. Aspi Patel. They evaluated the finalists’ innovative works, emphasizing creativity, sustainability, and design innovation. Senior leaders from Aditya Birla-Grasim Industries, including Mr. Manmohan Singh, Mr. Suraj Bahirwani, and Mr. Murugan Thenkondar, presented the awards to the winners. Representing NIFT centres in Patna, Delhi, Bengaluru, and Hyderabad, the winners were lauded for their exceptional talent and awarded certificates, trophies, and cash prizes.
The event featured an inspiring speaker session with industry leaders, including Karishma Shahani Khan, Chief Sustainability Officer at Birla Cellulose- Mr. Surya Vallari, and NIFT Mumbai Director- Prof. Dr. Sharmila Dua. They shared valuable insights on sustainability, innovation, and the importance of nurturing young talent in the textile industry.
Mr. Manmohan Singh, Chief Marketing Officer at Birla Cellulose, remarked, “The Liva Protégé Textiles Design Competition exemplifies our dedication to fostering innovation and sustainability in the textile industry. It’s incredible to witness the talent and creativity of these young designers, who are paving the way for a more sustainable future. We are proud to support initiatives that not only celebrate creativity but also emphasize the importance of responsible design practices.”
Attended by prominent industry figures and NIFT officials, the event underscored the transformative journey of Gen Next designers and the future of sustainable textile design.
About LIVA:
LIVA, a flagship brand of the Aditya Birla Group, is a 100% nature-based ingredient fabric brand, ideal for crafting apparel, home textile, & nonwoven applications. Committed to promoting sustainable fashion and contributing to a greener future, Liva fabrics are made from renewable plant-based fibers, sourced sustainably from wood pulp and widely known for their fluidity, breathability, and luxurious drape.
LIVA’s flawless drapes and breathable fabric, gives every rising fashionista a chance to glide, breathe and flow as they conquer the world, fashionably and unrestricted. Made with 100% plant-based fabrics, this partnership is a seamless fit in every success for every woman.
