The UK-based River Island, which offers women’s wear, menswear, children’s wear and footwear, is out with some not so good news for its employees.

The retailer has decided to cut 350 more jobs across both its head office and stores. Early last month, River Island had announced doing away with 250 people in its efforts to restructure the business.

The retailer, in a letter, informed the staff members of its decision.

The fashion label said that though it is depressing to take such a decision, it was necessary as the company is focused on having right structures in place to drive its omni-channel strategy.

Hit massively by poor footfall in its bricks-and-mortar stores, ever since stores reopened, along with fast increasing consumer shift to digital shopping, River Island late last week had announced that it is considering company voluntary arrangement proposal (CVA).

The retailer had also said that if it is not CVA, it could be any other form of administration.

In the letter written to the staff, Will Kernan, Chief Executive, River Island, said that those who are going to be impacted will be store management and senior sales people.

River Island has expressed its intent to create a flatter management structure, wherein the core focus would be on customer delight – be it in a physical store or a digital store.

The retailer, which generates revenue of £877.7 million, is currently negotiating on rents with landlords.

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