Fashion

MENSA BRANDS PURCHASED DENIM BRAND CALLED HIGH STAR

Published: January 18, 2022
Author: DIGITAL MEDIA EXECUTIVE
E-commerce roll-up brand Mensa acquired High Star, a denim brand from India that caters to digital-first consumers. Founded in 2012, High Star offers a wide range of denim products across categories and is present on various e-commerce platforms including Myntra, Ajio, Flipkart, and Bewakoof.com among others. Founded by Rohit Mirchandani, High Star offers a wide range of jeans, jackets, skirts, jeggings, palazzo, and shorts among other products. “We are excited to welcome High Star to our tech-led house of global brands. Together, we are working towards boosting the brand’s growth trajectory, setting a target of achieving a 10x gross turnover for the brand within the next 4-5 years. Our team has outlined a strategic roadmap for expanding the brand’s footprints in the domestic and international markets across channels to reach consumers and continue to improve customer experience,” said Ananth Narayanan, Founder, and CEO of Mensa Brands. Mensa has focused on acquiring and scaling-up digital-first brands across diverse categories including fashion and apparel, home and garden, beauty and personal care, food, and others. Mensa Brands is backed by marquee investors including Accel Partners, Falcon Edge Capital, Norwest Venture Partners, Proses, and Tiger Global Management. It has also secured debt financing from Alteria Capital, InnoVen Capital, Piramal Capital, Stride Ventures, and TradeCred.

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