LIVA, the fashion ingredient brand from the Aditya Birla Group, launched its AW 21 – 22
seasonal collection at the LAPF Studios. Curated by LIVA’s in-house design team following
inputs from WGSN global trends, the collection is based on the constant thrive to adjust to new normal ways of living and an opportunity to Adapt, Innovate and Reinvent.
Launched through a pan India webcast, the swatches of this collection were made available at the Buyer-Seller Meet organised at all the three LAPF Studios.

Over 170 business visitors from 132 companies visited to witness the collection across all the LAPF Studios. Attendees included key brands, buying houses, online retailers, and exporters. Renowned organizations like Pearl Global, Aman Exports, Cheer Sagar, Juniper Brand, Li & Fung, Asamar Apparels, Prits Leather, and Triburg were a part of the guest list.
Partners across textile hubs like Erode, Ahmedabad, Delhi-NCR, Mumbai, Nagpur showcased their collections.

Buyers have expressed interest specially for sustainable fabrics made with LIVA Reviva and
Livaeco by Birla Cellulose. Brands also appreciated the block chain based C-O-C tool
“GreenTrack™” that enables brands to track journey of fibre from plantation till garment stage.

“Transparency in sourcing and the traceability journey of fibre from forestry till it becomes a garment will be the mandate from brands in future. I am glad that at in our business we have always prioritized on sustainability and now with our C-O-C based tool ‘GreenTrack™’ we offer transparency to our buyers” said Mr. ManMohan Singh, President Business Development at Birla Cellulose.

Along with the launch of this collection, LAPF Studio Jaipur in association with Garment
Exporters’ Association Rajasthan (GEAR) celebrated its first anniversary helping buyers source the best fabric made with LIVA.

“At GEAR, we always work towards buyer engagement and we find LAPF Studio Buyer-Seller meets as one of the best engagement platforms. These engagements showcase multiple fabric options generating enquires, which eventually help business growth of Jaipur cluster” said Mr. Vimal Shah, President GEAR.

LAPF Studios take all necessary precaution on sanitization, thermal checks and adequate
measures for physical distancing. New approach of online “Book Your Appointment” for
exclusive attention at the Studios ensuring physical distancing was much appreciated by the visitors.

About LAPF:
LIVA Accredited Partner Forum LAPF) is a one-of-its kind consortium of over 450 Value Chain Partners from India producing best in class Viscose, Modal and Lyocell based yarns and fabric. LAPF makes sourcing quality products a stress-free, transparent and overwhelming experience providing direct access to buyers