Jeanologia, the global innovator in sustainable textile technologies, unveiled its latest creative vision, “ONE TECHNOLOGY. ALL POSSIBILITIES”, during Kingpins Amsterdam. This initiative showcases the vast creative and transformative capabilities of laser technology in denim finishing.
At the event, Jeanologia presented an exclusive capsule collection that redefines laser’s role—not just as a technical tool but as a dynamic medium for artistic expression and sustainable innovation. Designed to inspire brands, designers, and laundries, the collection emphasizes emotional connection, differentiation, and efficiency.
The capsule is built around three central themes:
🔹 Pure Vintage – Celebrating classic denim aesthetics, these pieces reproduce authentic wear effects using laser and Jeanologia’s Atmos process. The result is a sustainable, realistic finish that pays homage to the timeless character of denim.
🔹 Creative Possibilities – Demonstrating laser as a creative powerhouse, this segment includes vector art, hyper-realistic imagery, and textural effects—pushing the boundaries of denim design and showing that technology can evoke deep emotional responses.
🔹 Denim Métiers by Jeanologia – A unique concept that blends industrial denim with haute couture sensibility. These avant-garde garments showcase laser’s artistic potential, blurring lines between craftsmanship and innovation.
Carme Santacruz, Creative Director at Jeanologia, explains:
“With ‘ONE TECHNOLOGY. ALL POSSIBILITIES’, we want to reveal laser technology as an adaptable, emotional, and artistic tool—capable of meeting the evolving needs of brands and creatives.”
Celebrating its 30th anniversary, Jeanologia continues leading the charge in transforming the textile industry with sustainable, eco-efficient technologies like G2 ozone, e-Flow, H2Zero, and more. Its Mission Zero campaign aims to eliminate water and chemical usage in garment finishing—driving the industry toward a fully sustainable future.
