Suta, the slow-fashion brand, has brought back saris as everyday attire with simple yet stunning drapes
Indian fashion naturally was organic; and it was a very strong voice for the country and its society in pre-colonial and colonial times. The royal, wealthy, and affluent throughout Europe and the East pursued Indian textiles. Khadi became the emblem of the Nationalist movement, and the ‘Charkri’ was to display the Indian flag. Mahatma Gandhi advocated “self-reliance” by spinning khadi, purchasing only Indian-made products, and doing away with the non-cooperation movement with English clothing. 74 years into Independence and in the # make in India campaign we see traces of that.
With the fashion industry being one of the biggest polluters and a resource strain, today the world is again looking forward to slowing down fashion and turning its eyes to the immense potential of India.
The knowledge of making fabric from natural materials, intricate weaving practices, and resourceful manufacturing processes is still alive among the weavers. They carry this priceless treasure forward and pass it down from generation to generation. The comfort and the charms of hand-woven Indian textiles are unmatched.
Designer Rina Singh inspired by 60s and 70s by the bohemian movement, the hippie movement. The costume had a strong individualistic theme and Indian features. Garments are lightweight and breathable due to comfortable fabric.
Rina Singh admires that fashion brings because of Indian Cinema. She launched the first trans-seasonal CORE collection of her label eka, featuring critical pieces in sustainable textiles.
- Suta has more than 1500 weavers from all over India. A large part of their collections are hand-loom items.
- Suta’s goal is to bring traditional weaves into mainstream fashion by infusing modern sensitivities. The weaves and textiles are very flexible and become a great canvas for magnificent designs.
