Your one-stop online shopping destination for sustainable & luxury womenswear fashion.
In the past few years, we saw sustainability in terms of lifestyle and fashion create quite some buzz all around the world. Consumers are now becoming more and more conscious of their consumption patterns; they are mindful of the food that they are eating, making sure to eat healthy and clean, keeping toxic products away from their bodies. People are also choosing eco-friendly lifestyle changes like avoiding the use of plastic, recycling, planting more trees, reusing. The year 2020 or should we say the year of Covid-19 has changed the scenario even more, consumers are constantly putting efforts towards achieving a healthier and more sustainable lifestyle and when it comes to fashion, they are also shifting their purchasing decisions to create a cleaner environment through the clothes they wear.
From Instagram to google shop, we can find numerous sustainable fashion brands in the country that came into being in the past couple of years and during Covid-19 Pandemic. In fact, the relatively newer brands in the market are more inclined towards being sustainable and conscious in some or the other way. It is a basic necessity in today’s time for brands to come across as responsible businesses.
Now that you are here reading this article, we believe you must be interested in sustainable fashion or planning to make the switch towards conscious clothing! We say, look no further! In a pool full of upcoming fashion brands booming in the country, it could get confusing and tiring to look through so many websites. Sometimes you might not even find what you are looking for as brands get diluted on the internet due to so much data being promoted by market leaders. Look no further, we bring to you Kamakhyaa: The one-stop online shopping destination for sustainable & luxury womenswear fashion. Embracing “Make In India”.
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Kamakhyaa, derived from the name of Durga, a fierce yet prosperous Hindu Goddess, in Sanskrit kāmā translates to desire and ākhyā means renown.
Their motivation to plant this sapling named Kamakhyaa, is to embrace homegrown and emerging fashion labels across the country. By providing a common platform to connect with the customers, they aim to deliver authenticity and relevance in the endeavour of “new normal”. They perceive that Fashion should have more purpose than just viewing products as trendy and disposable garments.
Their latest campaign, The Spirit of 2021, a collection unlike any other. It defines the ideal future of fashion that can be achieved by shopping sustainably. The collection is a perfect mix of western/Indian wear & occasion/daily wear to cater to all kinds of fashion needs yet keeping in mind that fashion is best when sustainably made.
We believe that a conscious buyer should always demand to know how their garments have been made! With this campaign, Kamakhyaa has introduced the “You Must Know” segment, where we mention how and/or with what your garment/accessory/footwear has been made.
Here are their top Categories in the sustainable fashion segment for you to explore.
- Western-wear:
2. Indo-western:
3. Indian Wear:
4. Outer Wear:
5. Statement Jewelry
6. Minimalistic Jewelry
7. Bags
8. Footwear
9. Face Mask (Elastic free too)
10. Hair accessories
Kamakhyaa encourages responsible buying hence they ensure transparency about how their products have been made for each and every product listed on their website, a trustworthy step taken towards brand building in the sustainable fashion sector. They have also introduced the “ You Should Know Segment” on their social media, where they provide details of the material being used in the product and where it has been sourced from. You can also choose from various sustainability criterias a product has been made, according to your preference. Here is a list of some of their sustainable options; Upcycled, Repurposed, Organic, Natural, PETA-Approved Vegan, handcrafted, made to order.
Kamakhyaa is not just an online shopping platform, it is an end-to-end solution for all the fashion needs. Listing their Luxury Services below:
- Complimentary Personal Styling Service: For daily wear, occasion wear, weddings to birthday parties, baby showers and bachelorette are only some of the events that you can get styled for. Get #StyledByKamakhyaa with your entire crew, friends and family. You only pay for the garments you choose to buy! They make personal styling experience accessible to all.
- Customization: Kamakhyaa believes in celebrating your dreams and desires hence, they provide “made to measurement” service for the perfect look & fit. They make a new product, specially customized for their customers when the order is placed. You can specify your measurements before placing the order itself to ensure hassle free delivery experience. This also ensures sanitary safety in such times because your order is uniquely made for you.
- Gifting Service: You can specially curate a package for your loved ones by getting the products customized, adding a personal touch (Initials embroidered on a certain products) and within your given budget! You can ask the team to help you or place the order on your own. They provide personalization to make your gift even more special.
- Delivering an experience: From styling to customizing your products, Kamakhyaa at the end delivers a package that is as exciting as receiving a surprise gift. Their packaging is eco-friendly, minimalistic, durable hence you can reuse it for years to come. Kamakhyaa is a brand that truly cares for you and believes in fulfilling your wishes.
