As the Covid-19 pandemic continues to spread and its impact grows, businesses along with the consumers worldwide have shifted priorities. Consumer behaviour has seen a rapid change.  Increasing number of people have been seen shifting almost everything to online- from work, to meeting, to shopping, and it goes on.

The Garment industry has faced one of the hardest hits due to the Covid pandemic. And now, with fewer people preferring physical shopping, businesses are now turning to expand their growth online.

Speaking about the apparel industry, studies have shown a significant increase in the activewear market since the lockdown. Since the past few months, more and more people have started adopting some different kinds of fitness regime and becoming more and more health conscious. With this increasing number of people adopting a fit lifestyle, the demand for Activewear has seen an increase.

Since the world started working from home, people want clothes that are comfortable and sustainable. Clothes that can last long, are comfortable to wear while working from home and also keeps them motivated to stay fit. SwoleZone is an upcoming e-commerce platform which is bringing premium activewear brands from around the world under one roof. Striving to become one of the biggest e-commerce platforms in India, SwoleZone will be offering numerous brands from across the world which are best-in-class and offer products of the highest quality.

The best is yet to come, and we can’t even wait!

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