The British clothing giant has announced to launch this new fashion brand that’s been described as a ‘feminine trend-relevant brand’.
The intent is to cater to the fashion-aware women in the age group between 25 and 50 years.
The new range will include the best of skirts, midi- and maxi-dresses, besides comprising cardigans, tops and jeans.
The retailer also said that sizes are currently in the 8-20 range and are available in most styles; however, these will be expanded as the collections will grow.
Notably, there are around 20 team members now in buying, design and merchandising departments across the Friends Like These teams.
The PR team from Lipsy, which Next had acquired back in 2008, will be managing the PR of Friends Like These as well. The PR activities will include all press-related activities as well as influencer engagement and events.
The new collection is sold exclusively on Next’s website.
Next generates £3,284.1 million and is known for its apparels, footwear and home products.
