Capranea, Switzerland’s leading alpine-inspired luxury brand, is expanding its lifestyle offering and enhancing its presence in the North American market. Towards this goal, it has earned a strategic private investment by signing an agreement with Progression Brands Group (PBG). As part of the agreement, PBG has become Capranea’s global operating partner.
Capranea has established itself as the definitive Swiss leader in alpine inspired luxury. By securing this new investment, Capranea is taking the next step in its measured and strategic global expansion. The brand will focus on expanding its lifestyle offering while enhancing Capranea’s presence throughout the North American market.
“I have spent the past 12 years building a brand I am very proud of,” said Marc Haensli, founder of Capranea, “With this new investment, I am excited to work alongside the PBG team as we take our message of design, quality, and love of the Swiss Alps to the rest of the world.”
Through its partnership with PBG, Capranea has restructured the executive team and appointed long-time fashion and outdoor industry veterans to support Haensli who will take on the newly created role of chief brand officer. Ian Widmer will join as Capranea CEO, Tobin Briggs will lead Operations, Paul Phillips will lead Marketing, with Clark Gundlach and Paul Silvertown serving as senior advisors influencing all areas of the business.
“For years retailers and consumers have been eager for freshness in alpine luxury as past category leaders have mistreated their brands and their relationships. Capranea is perfectly positioned to remind everyone what it means to wear and trade with a brand that has strong core values and a commitment to product excellence,” said Ian Widmer, president and CEO of Progression Brands Group.
Over the past 12 years, Capranea has built a best-in-class retail network with iconic luxury retailers. Whether on the streets of Zurich and Geneva, or the slopes of Zermatt, Chamonix, Banff, Aspen and Vail, Capranea can be seen on consumers who love and appreciate alpine-inspired excellence.
Capranea was born in the Swiss Alps in 2008. Progression Brands Group is an operating company committed to partnering with emerging brands that focus on living an active lifestyle.
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