Lenzing’s flagship textile brand, TENCEL™, and RCGD Global (formerly known as Red Carpet Green Dress™) have joined hands for the fourth consecutive year to spotlight eco-couture at the 95th Academy Awards® (also known as “the Oscars®”). Adhering to this year’s Oscars® sustainable style guide, produced by RCGD Global, rising talents Bailey Bass and Chloe East showed up at the Oscars® red-carpet with bespoke sustainable occasion wear made of TENCEL™ branded fibers and TENCEL™ LUXE filament yarn.
“This year, we celebrate our fourth endeavor to green up the Oscars® red carpet alongside RCGD Global. As one of the most-watched moments globally, red carpet fashion at the Oscars® is often regarded as a bench-mark that has the tendency to propel global fashion trends. We hope that by giving sustainable materials a greater representation at the Oscars®, we can draw attention to the need to lower the environmental impact of the fashion industry. As the TENCEL™ brand pursues its goal of achieving net-zero emissions by 2050, we will continue to collaborate with like-minded designers and brands, to encourage and inspire positive change in fashion. We hope that through our collective efforts, we can contribute to the establishment of a carbon neutral fashion industry in the coming decade,” said Harold Weghorst, Global Vice President of Marketing and Branding at Lenzing AG.