- Nine designers produced collections in weeks, bringing together powerful solutions from alliance partners in a single, integrated environment – fromon-demand productionand interactive 3D rendering to digital product creation
- Partners jointly awaken vibrant new world of “phygital” and circular fashion backed by new levels of sustainability and almost endless creativity
Berlin, Germany – Berlin Fashion Week –Kornit Digital LTD.(NASDAQ: KRNT)(“Kornit” orthe “Company”),a worldwide market leader in sustainable, on-demand digital fashionxand textile production technologies, announced today its partnership withVORN – The Berlin Fashion Hub, Zalando, and Unity – creating an “alliance of the willing” to transformthe industry via “phygital” fashion with a circular approach. Nine designers were challenged to create these fashion capsules in just eight weeksutilizing the latest technology innovations from the three alliance partners– bringing together powerful digital product creation, web3-based design, digital printing, immersive and circular design, 3D rendering and avatar development. All collections are on display exclusively at Berlin Fashion Week from Wednesday, January 18 to Friday, January 20 at Bikini Berlin.
The challenge follows standing room onlyKornit Fashion Weekevents across the globe,displayinghowon-demand, digital production creates a fashion world of nearly endless creativity. Hosted at the Impact Hub Berlin, the VORN Academy Programofferedcreatorsaccess to a holistic technologytoolset – including the advanced Kornit Presto MAX single-step solution for direct-to-fabric sustainable printing. Some of the prominent designers taking part include costume and fashion designer Alexis Mersmann, Judith Bondy, AR and NFT artist Ann-Britt Dittmar, Berlin-based director Tanja Bombach, Nina Jurcic, Olga Boncheva, digital artist, and fashion designer Schirin Negahbani, Johann Erhardt, and Israeli designer Idan Yoav.
“This collaboration across four industry leaders is so unique because the result is a sum so much greater than each of its individual parts. It’s a true ‘alliance of the willing’ that opens doorsfor ‘phygital’ collections built at the intersection of digital fashion, 3D design, and on-demand production,” said Omer Kulka, Chief Innovation Officer at Kornit Digital. “We’re honored to team with VORN – The Berlin Fashion Hub, Zalando, and Unity during Berlin Fashion Week to demonstrate what’s possible as thephysical and virtual fashion worldscome together.”
“When we launched the Berlin Fashion Hub, our intent was to create a B2B environment to spark unmatched fashion and sustainability innovations. As Berlin is one of the world’s most important fashion and textile centers, there is no better place to demonstrate economically successful circularity in the fashion industry,” said Professor Marte Hentschel, Co-Founder at VORN – The Berlin Fashion Hub. “Together, we’re changing fashion to drive sustainability and harness the creative power of both the physical and virtual. We’re proud of what’s beenaccomplished in conjunction with an incredible group of designers, creators, and partners.”
Both the exhibition and Showcase Evening Reception will take place at Bikini Berlin, Budapester Straße 44, 10787 Berlin. All days are open for the public during noted exhibition hours. Interested parties should contact Ingrid VanLoocke at Ingrid@pr4u.be.