Brand: Amiraah India

Company: Amiraah India

Location: Kanpur

Area: 5,000 sq ft

Product Profile: The store is divided into three sections: Indian wear, Indo-western and a bridal section

Store design | Interiors & VM | Fixtures: The Atelier is a standout with it’s bring and dazzling garments hung of beautiful rods along with the opulent accessories showcased at the store. A ravishing mashup of influences, concepts, and experiences, Amiraah has redefined the rules of the multi-designer retail format in Kanpur and reinforcing its image as a bastion of fashion where the rare and the unusual are found.

About the company: Amiraah curates haute selections of some of the biggest names in the fashion industry like Tarun Tahilani, AM-PM, Namrata Joshipura, Anushree Reddy, Kavita Bhartiya, Joy Mitra, more. Its founder Pooja Gupta has created a world where painstakingly crafted Venetian mirrors effortlessly commingle with rich traditional Indian couture, where sumptuousness melts into airy simplicity, and where the past and the present peaceably mix.