All about you is a myntra brand, it is not same as the other brands looked upon. All about You has a belief that people living in India are heavily obsessed with the current trends in Bollywood and the stylish ensembles of everyone’s favorite celebrities. But their main objective is to make the public love their own wardrobes which will consist of the myntra brand. The “All About You” brand was launched with the aim of empowering women with their own strength and face the challenges of life with their remarkable confidence. The brand reflects its elegance and demeanor with its brilliantly styled clothing. From trendy casuals to graceful ethnics the collection covers every genre of clothing for the cosmopolitan women.
This fashion brand is launched by the Bollywood Actor, Deepika Padukone under her own fashion private label brand. This brand has been launched in collaboration with French design agency Carlin and Myntra’s-in house design team. It expects to hit $100 million in gross merchandise value over the next 2 years. Royalties (profit share) and intellectual property for the brand will be co-owned by Myntra and Deepika Padukone. This brand was launched in 2015.
The current news has reported that Myntra has acquired 100% stake of the “All About You” brand. “Over the years, we have successfully managed to create a brand that resonates with the modern Indian woman and as part of the next phase of growth, Myntra has now acquired full stake in the brand,” Myntra Head Manohar Kamath said. The company plans to popularize the brand by making it available to the “unexplored markets of India”
“Our partnership with Deepika Padukone and ‘All About You’ has been extremely fruitful,” said Manohar Kamath, Head, Myntra Fashion Brands.
Padukone called the partnership “creatively satisfying” adding: “I wish the brand and the team much success.”
The collaboration with Padukone was one of many celebrity brand partnerships by the company, which also co-owns Hrithik Roshan’s HRX and Saif Ali Khan’s House of Pataudi. Both are jointly owned by Myntra, Exceed Entertainment and the respective celebrities.
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