AEO Inc.’s brands, American Eagle and Aerie, have launched their first-ever collaboration, “A Match Made in Denim.” This limited-edition athleisure range, inspired by AE’s best-selling jeans, blends Aerie’s softness and stretch with denim aesthetics. The 34-piece collection includes sports bras, leggings, dresses, and swimwear, as well as cutting-edge technology like cool transfer for denim effects and special dyeing.
Jennifer Foyle, president and senior creative director of both companies, emphasized the mix of iconic American Eagle jeans and the softness of Aerie intimates achieved through sophisticated technology. The line incorporates unique design elements such as printed trompe-l’oeil pockets and unfinished hems, creating a nostalgic ’90s denim vibe across.
The collection intends to capitalize on the current “denim dressing” trend, which reflects consumer spending habits. Foyle underscored the two companies’ synergy, stating that this cooperation is the first of numerous planned launches in the coming months that would highlight their best-selling categories amid a strong jeans cycle.
