AMSTERDAM – Fashion for Good launches new pilot with brand partners adidas, Inditex, Target and Zalando, and footwear recycling innovator FastFeetGrinded to test and validate the innovative footwear recycling process to support the uptake of recycled content in footwear, driving the change towards a more circular footwear industry.
“This project will be a first in the footwear industry to allow us to understand the sustainable recycling technologies and infrastructures needed to accelerate the transition towards a circular future. By fostering collaborative partnerships like this, where companies come together to share knowledge and validate innovation, we pave the way for scalable solutions.” — Katrin Ley, Managing Director, Fashion for Good
Globally, 24 billion shoes are added to the market each year , and a staggering 90% of shoes are either landfilled or incinerated . To tackle this challenge, Fashion for Good has launched a new pilot with partners adidas, Inditex, Target and Zalando, in collaboration with innovator FastFeetGrinded, aiming to test and validate the footwear recycling process and support the uptake of recycled materials in footwear. FastFeetGrinded possesses the unique capability to deconstruct any type of pre- & post-consumer shoe, breaking it down into its macro-components. These macro-components are then subsequently grinded down into smaller high purity granulates which FastFeetGrinded may use to create material streams for repurposed use.
Through this collaborative pilot, the partners will divert pre- and post-consumer footwear to FastFeetGrinded, who will transform them into various new material granulates. The next step involves FastFeetGrinded’s extensive network of supply chain partners, who will produce output products, such as outsoles, midsoles, and flip flops. The brands will closely evaluate the products’ quality and purity, aiming to showcase the potential of FastFeetGrinded’s footwear recycling technology and pave the way for scalable solutions.
“As a frontrunner in circular footwear, we will show the world the endless possibility with our raw material granulates.” — Danny Pormes, CEO of FastFeetGrinded
With the demand for raw materials expected to triple by 2050 , urgent action is needed to reduce the dependence on virgin resources . FastFeetGrinded, as a key recycling innovator, plays a crucial role in providing the industry with secondary raw materials, catering to the rising market demand and regulatory requirements for recycled content. To meet demand, FastFeetGrinded operates in a 4000 square metre facility, and are already planning global expansion of their facilities.
ABOUT FASHION FOR GOOD
Fashion for Good is the global platform for innovation.
At its core is the Global Innovation Programme that supports disruptive innovators on their journey to scale, providing hands-on project management, access to funding and expertise, and collaborations with brands and manufacturers to accelerate supply chain implementation.
To activate individuals and industry alike, Fashion for Good houses the world’s first interactive museum dedicated to sustainable fashion and innovation to inform and empower people from across the world and creates open-source resources to action change.
Fashion for Good’s programmes are supported by founding partner Laudes Foundation, co-founder William McDonough and corporate partners adidas, BESTSELLER, Burberry, C&A, CHANEL, Inditex, Kering, Levi Strauss & Co., Otto Group, Patagonia, PVH Corp., Reformation, Richemont, Stella McCartney, Target and Zalando, and affiliate and regional partners Arvind Limited, Birla Cellulose, Norrøna, Pangaia, Paradise Textiles, Teijin Frontier, Vivobarefoot, Welspun and W. L. Gore & Associates.
