The cosplay clothing market size is anticipated to increase at a high CAGR of 6% 2022-2032, reaching a value of US$ 8.058 Bn by 2032.
The global market is set to witness steady growth at a CAGR of ~6% during the forecast period. The preferences for cosplay clothes by all age individuals has driven the growth in the industry since past few years. The increasing adoption of these dresses by individuals for different role plays has led to a surge in the demand during past few years. The industry is further projected to reflect a positive growth outlook in coming years.
What is Driving Demand for Cosplay Clothing?
Media and famous TV show artists have played a key role in spreading awareness regarding the availability of cosplay clothes. Besides this the rapidly growing adoption of this fashion trend during photography sessions, fashion events, and other stage performances like drama, dancing, acting, etc. has altogether led to a surge in the adoption during past few years.
Besides this, a wider availability and easy access has further acted favourably in augmenting global sales. Cosplay clothes are available in different varieties like shirts, cosplay hoodies, cosplay accessories which attracts a prospective consumer to choose their favorite character’s costumes. The growing fashion and entertainment industry like movie theatres are one of the major reason for driving the demand growth across different regions.
Factors that Likely to Augment Cosplay Clothing Sales
The rising trend of the marriage theme parties, Christmas theme parties, birthday celebrations involving specific themes, halloween parties and other events further raise the demand for clothes.
Further social media platform has played a key role in increasing the popularity of cosplay clothes. Social media platforms like WhatsApp, Instagram, Snapchat and Facebook allow users to follow their favorite celebrity, cartoon character, superheroes, actors and others which further influence consumer’s clothing perception to a greater extent. Besides this, social media has also helped enhance business penetration by allowing consumers to establish their business accounts.
US and Canada Cosplay Clothing Market Outlook
Fashion is the largest and the most common application segment in the US, owing to the continuously changing trend of fashion, the growing online companies and the availability of products, it is easy for the US people to adopt the new trend. And the popularity of cosplay costumes is high among the young generation, which primarily attributes the regional growth. Therefore it is a good opportunity for the players to keep updating their costume portfolio according to trend and strengthen their presence in the US market.
In addition, the growing customer concern towards sustainable materials forcing the key players to restructure their business and manufacturing cosplay clothes using natural raw materials like cotton, wool, silk etc. which is expected to help the company for growing exponentially in the US market.
Europe Demand Outlook for Cosplay Clothing
Many countries in Europe have been severely impacted by the COVID-19 crisis, which has led to a slowdown in economic activities. Fashion industry is one of the prominent industry that has been largely impacted by the outbreak of novel coronavirus in Europe.
European countries like France, Germany, UK, Netherland, Spain, and Italy have produced high-end premium cosplay costumes. Besides this, the parallelly growing fashion rental business is further expected to open up new opportunities for players operating in the industry.
