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Copenhagen Fashion Week launches new digital platform

Published: August 7, 2020
Author: pranali13

With only days to go until Copenhagen Fashion Week’s new hybrid format, featuring physical as well as digital shows and presentations begins, organisers have unveiled its new digital platform, CPHFW72H, designed to stream this season’s 72 hours of shows, talks, and events.

The spring/summer 2021 edition of Copenhagen Fashion Week will feature 32 shows and presentations including Ganni, Stine Goya, Holzweiler and Rixo, kicking off with a digital show from Swedish brand Whyred aired at 10 am CET on Monday, August 10, while Henrik Vibskov will officially close fashion week with a physical presentation to be live streamed on August 12.

All showcases, whether physical, digital or a combination of the both will be presented on , where organisers have stated that they have shared a “no rules dictating show format” and that has resulted in a range of pre-produced and live presentations – including adapted runway shows, presentations, films, exhibitions, and installations.

Brands scheduled to hold a physical catwalk show, presentation, exhibition or event, include Berlin-based MalaikaRaiss, sustainable Danish fashion brand Designers Remix, Mark Kenly Domino Tan, activewear label 7 Days Active, Copenhagen-based Soulland, Ganni, Danish designer Soeren Le Schmidt, luxury ready-to-wear label Munthe, Samsøe and Samsøe, Danish designer Stine Goya, Rains, Remain Birger Christensen, Copenhagen-based Lovechild 1979, Baum und Pferdgarten, Danish sustainable fashion brand Skall Studio, Helmstedt, menswear label Mfpen, Bestseller brand Selected, By Malene Birger, Henrik Vibskov and Copenhagen-based outerwear brand Saks Potts.

Copenhagen Fashion Week is quick to stress that while it is able to host physical events, this edition of fashion week will “naturally be adapted in compliance with the Covid-19 health and safety measures.

Copenhagen Fashion Week’s new hybrid format will take place for 72 hours from August 10-12.

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