Chupps Opens First Exclusive Store in Mumbai

India’s favorite open-footwear brand brings its sustainable comfort revolution from online to offline with a debut store in its home city.

Mumbai-born footwear brand Chupps has opened its first exclusive retail store at R City Mall, Ghatkopar (W), marking a new milestone in its journey from an online comfort-tech innovator to an experiential retail brand redefining sustainable style.

Chupps Footwear, India’s homegrown open-footwear brand based in Mumbai, has officially launched its first-ever exclusive retail outlet at R City Mall, Ghatkopar (W). Founded in 2019 as a digital-first brand known for combining comfort, sustainability, and everyday style, Chupps has now taken a significant step from online success to offline experience.

The launch is not just an expansion but a homecoming for the brand that began in Mumbai. Over the years, Chupps has earned recognition for its eco-conscious materials, ergonomic designs, and comfort-focused innovation—embodying a new generation’s desire for mindful, effortless style.

The new store offers shoppers a tactile experience of Chupps’ signature collection—sliders, v-straps, and sandals—all crafted from 100% vegan and eco-friendly materials. Each product features the brand’s patented TruZero™ sole technology, a biodegradable innovation that naturally decomposes within two years after disposal. Engineered with comfort in mind, every pair integrates ergonomic footbeds, responsive cushioning, and arch support—ensuring both durability and ease. The store captures Chupps’ core essence: conscious comfort paired with a bold, playful aesthetic.

Speaking about the launch, Yashesh Mukhi, Founder of Chupps Footwear, said:

“This launch in Mumbai is truly special—it’s where our journey began. From our first prototypes to outdoor campaigns, Chupps has always focused on connecting with people who value comfort and sustainability. With this store, we’re offering our community a space to experience that connection first-hand—to walk in, feel the difference, and understand what conscious comfort really means.”

Adding to that, Khairav Duggal, CEO of Chupps Footwear, shared:

“As India’s open-footwear category evolves, Chupps continues to lead with innovation. From biodegradable sliders to washable street billboards, we’ve always believed sustainability should be fun, functional, and fashionable. Our first store brings these values to life, showcasing the future of sustainable style.”

Since 2022, Chupps has sold over one million pairs across India, earning a loyal customer base—especially in Mumbai, one of its fastest-growing markets. Opening its first brick-and-mortar store in the city marks a natural evolution in deepening that connection.

Looking ahead, Chupps plans to expand its offline footprint across 5,000 retail touchpoints nationwide, while continuing to innovate in comfort technology, sustainable materials, and contemporary design tailored for modern Indian consumers.