Apparel, Fashion & Retail | Event Calendar

CHIC – China International Fashion Fair

Published: February 4, 2023

Unrestricted entry to China possible again – CHIC March  postponed by three weeks to facilitate visa applications 

CHIC March from 28 to 30 March 2023:  

Three weeks later to facilitate international entry; removal of all quarantine  restrictions since 8.1.2023 

1,600 exhibitors on 117,200 sqm with 200,000 expected visitors  CHIC Showroom: new sales platform for European brands in Beijing

CHIC China International Fashion Fair starts the new year with a new date and  fresh ideas. Asia’s most important fashion fair will be slightly postponed to 28-30  March 2023 at the National Exhibition and Convention Center in Shanghai. The  organizers are thus moving the date by around 3 weeks to make it easier for  international visitors and exhibitors to enter the country. The background are the  relaxed entry conditions in China. Since 8 January, almost all entry restrictions for  visitors from abroad have been lifted. A several day quarantine is no longer  necessary, the presentation of a negative PCR test is sufficient. CHIC is reacting to  this official step by slightly postponing the date of the fair. 

CHIC is the essential B2B meeting for the international fashion business in China.  Under normal conditions, around 200,000 visitors from all over the world usually use  CHIC as an essential trading platform. The new date at the end of March now offers  them more time to apply for visas after the restrictions have been lifted. We are  looking forward to finally welcoming our international business partners on site  again!” said Ms. Liu, the responsible person for CHIC March, 2023.

Over 1,600 exhibitors are expected in 5 halls at the modern NECC. The clearly  structured exhibition segments present the big players as well as young, up-and coming designers and exciting niche brands in the areas of WOMENSWEAR,  MENSWEAR, KIDSWEAR, DENIM, SHOES, BAGS AND ACCESSSORIES, YOUNG  FASHION,SPORTSWEAR, DESIGNER BRANDS AND OVERSEAS BRANDS. 

Current collections show the latest trends in the Chinese market. GenZ is looking for  exciting retro vibes with a nod to the 90’s and Y2K style. Trendy denim looks now  also come as suits, the waist slips down. Designer collections show the new wide  silhouettes, mini is back as a length. The pandemic-driven mixing of office and leisure  is leading to a boom in loungewear and casual streetwear styles in China. Globally,  the loungewear category is expected to grow by USD 13.4bn from 2020 to 2050,  according to market research firm Technavio. 44% of this will be in the APAC region,  where China is on its way to becoming the main market for sleep and loungewear. 

Market leaders like Septwolves, K-Boxing, Hodo, Zuowill show up in the  MENSWEAR AREA. The WOMENSWEAR area presents ESEY, YERAD,  MENGZHIWU and the DESIGNER BRAND area brings famous designers like Sun  Guitian, Yixi, Rongyu, Cafmere, WGMX and YVONNE CHOI with their new design  and collection to the stage. In addition, in the Accessory Area, JCJ, Doughnut TARA,  Feel Blue and Henny Bear are ready to show their latest products. The KIDSWEAR area will welcome QIRUIDEZE, MioCuore and more well known brands. At Future  Link PGM, CKLASER and Browzwear will present their new product and concepts.  The Supply Chain area shows up manufacturers like Jinshixiu,Hengla or Jieniya 


Around 200,000 trade visitors are expected at the upcoming CHIC, serving all major  distribution channels in China; large shopping malls and department stores – such as  SKP, Joy City – agents, distributors, buyers from multi-brand and concept stores – like  DONG LIANG or YI SHANG MEN -, live stream providers, etc. 

CHIC organizers has sent invitation via emails, calls, SMSs, Wechats etc. to 150,000  agents for brands, 83,000 buyer, 37,000 visitors from online platforms, 50,000  wholesale market visitors, 2000 cooperation association visitors, 10,000 live stream  KOLs, 80,000 online brands and more than 10,000 international visitors.

With CHIC Matching, the successful networking system of CHIC, exhibitors and  visitors are brought into contact with each other efficiently and individually. During  personal meetings in the buyer area, new contacts can be made and cooperation  opportunities explored. CHIC can draw on its long-standing network in the Chinese  fashion business and an extensive database. Comprehensive marketing activities via  all relevant channels such as CHIC WeChat Public Account, CNGA WeChat Mini  Program and Tiktok ensure visibility. (CHIC WeChat Public Account has got more  than 200,000 subscriptions and CNGA WeChat Mini Program counts more than  100,000 memberships.)


To make it easier for international fashion brands to enter the Chinese consumer  market, CHIC is breaking new ground and has set up an innovative showroom  concept. In the 150 sqm CHIC Showroom by China World in China World Apartments in the Central Business District of Beijing, a curated selection of international brands  is being presented to the Chinese fashion scene. The elegant store concept provides  brands with another direct access point to the Chinese market. In a first phase, 10  premium brands with high design standards from Italy and France are being shown  here. Brands like Ines de la Fressange Paris, Maison Lener Paris, Stella Forest Paris  etc. are included. In the future, the concept will be further expanded. 

A new report published by iziRetail recently showed, in 2022, shopping malls in  Shanghai, such as Shanghai the mixc welcomes competitive international brands  such as UGG, Self-Portrait, Anna Sui or Active to settle in and sell their products. 

CHIC takes place three times a year. The next fairs are planned for 28.-30. August  2023 in Shanghai and 6.-8.November 2023 in Shenzhen. 

CHIC – China International Fashion Fair is organized by China National Garment  Association in cooperation with China World Exhibition.

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