Chanel sets its factory 5 in motion. Chanel’s eight pop-ups showcasing the limited-edition ‘Factory’ collection to be kicked off worldwide. It’s going to have pop-ups around eight cities worldwide starting from June 29, as part of their ongoing festival for the no.5 fragrance ceremony.
The public can visit these pop-ups in Paris, suited at 17 Rue Commines in the 3rd arrondissement, till, July 5. The factory collection is going to be displayed and retailed. Seventeen products, riffing on the Chanel no. 5 scents come on quirky packing with different styles and themes based on everyday life and objects. It’s going to be a limited edition perfume. From coming to bath tablets come in a tea tin, shower gel in a paint tin, body cream in a tube, bath lotion in a squeezy bottle and body oil in an oil tin. This shows the idea of how No.5 transforms ordinary things into luxury style. The vast locality in Paris is primarily in Chanel’ traditional black and white colour codes and small tables set up, where people peruse and learn about the products more. A wholesome arcing, moving conveyor belts displays the signature perfume No.5 bottles and colourful videos adds a buzz, fun-filled factory feel. Two people are on hand to add calligraphy to the finished product.
Chanel’s limited edition Factory No. 5 line will also be available across Chanel’s fragrance beauty boutiques, 32 brand’s fashion stores and as well as it’s online platform.
