On the auspicious occasion of Shivratri, TT, a legacy brand with 60 years of excellence in innerwear and casual wear, proudly announces Bollywood star Rajkumar Rao as its brand ambassador.
A National Award-winning actor, Rajkumar Rao has captivated audiences with stellar performances in films like Stree, Stree 2, Srikant, Bareilly Ki Barfi, Koi Pe Che, Shahid, Newton, and Badhaai Do. With an exciting lineup of upcoming projects, including the highly anticipated Sourav Ganguly biopic and the crime thriller Maalik, he continues to be a powerhouse in the industry.
A Perfect Synergy
Explaining this association, Mr. Sanjay K Jain, Managing Director of TT Limited, shared:
“Rajkumar Rao embodies the aspirations of today’s India. His journey—marked by hard work, authenticity, and relatability—resonates deeply with our consumers. His personal connection with TT, having grown up wearing the brand, makes this collaboration even more meaningful.”
Hardik Jain, Executive Director of TT Limited, is spearheading this strategic transformation with a bold and unconventional brand promotion strategy. He states:
“We are not here to follow trends—we aim to set them. Our approach will be unique, ensuring a deeper and more meaningful connection with our consumers.”
Jyoti Jain, Joint Managing Director, emphasized the brand’s commitment to evolving with time:
“TT has been a trusted name for six decades. While we honor our legacy, we are also adapting to modern consumer preferences—blending tradition with innovation.”
A New Era for TT
TT’s new tagline, ‘TT ka FiTT, Humesha SuperhiTT’, underscores its commitment to delivering the perfect fit—a key priority for every consumer. The brand has undertaken a comprehensive product audit to ensure its collections align seamlessly with consumer expectations.
With a pan-India presence and a diverse product portfolio, TT continues to expand its footprint. The brand’s offerings include:
- Innerwear: Marketed under the TT brand with sub-brands such as Desire, Titanic, Cool, and Jazz
- Casual Wear: Offered under the HiFlyer brand
- Thermals: Sold under the TT brand, featuring sub-brands Thermo, Hotpot, and Elite
This exciting partnership with Rajkumar Rao marks a new chapter in TT’s journey—celebrating heritage, innovation, and a deep connection with its consumers.
