Birkenstock, the German-based global zeitgeist and purpose brand, is elated to announce the launch of its first-ever store in the city of joy, Kolkata. With a history that can be tracked as far back as 1774, Birkenstock, the inventor of the footbed, is expanding its retail footprint in India. Strategically positioned at Quest Mall, the store opens its gates to customers on March 1, 2024.
This new store, located at the Quest Mall is situated at the heart of the city will showcase the latest collections and silhouettes, offering visitors a firsthand experience of BIRKENSTOCK’s iconic craftsmanship and commitment to quality. The store is spread across an aesthetically created space of 580 sq. ft featuring the most iconic styles like Arizona, Gizeh, Madrid, Boston, Mayari, Bend, Uji, Stalon, Jackson, and many more.
Jens Hattab, Regional Managing Director, Middle East Africa India at BIRKENSTOCK says, “India has been a significant market for us and we are thrilled to see the market thriving. Having expanded to various locations in the north and south of India, we are delighted to cater to the east of India. Kolkata is indeed an exciting location for us. We are delighted to see our growth in the Indian market and we shall surely continue to drive our efforts that help support and elevate the brand’s presence across the country”.
“Kolkata has indeed been a key market for us and we are elated to bring the best of our styles and collections to our customers. Having considerably worked towards our expansion across the country, we are looking forward to welcoming our customers in Kolkata” says Vinay Bansal, Managing Director, BIRKENSTOCK India,
As a brand celebrated worldwide for its iconic footwear and timeless legacy, Birkenstock is thrilled to expand its presence in one of India’s most historically and culturally rich cities. With a range of iconic fashionable styles, the first ever BIRKENSTOCK store in Kolkata was indeed long awaited by brand loyalists of the region.
Store Information – The QUEST MALL, KOLKATA
Store Name: BIRKENSTOCK, QUEST MALL
Address: Birkenstock, Quest Mall, 33, Beck Bagan Row, Park Circus, Ballygunge, Kolkata, West Bengal 700017
Opening Hours: 10 AM – 9:30 PM
ABOUT BIRKENSTOCK
BIRKENSTOCK is a global brand that embraces all consumers regardless of age, social and educational background, ethnicity, or gender and is committed to a clear purpose – maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless “super brand” with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality, and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems, and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature (“naturgewolltes Gehen”).
With around 5,500 employees worldwide, the fast-growing family business in its sixth generation is one of the oldest still active companies with German roots and one of the largest employers of the industry. BIRKENSTOCK manufactures almost exclusively in its production facilities, which goes hand in hand with a high level of transparency and control over its manufacturing conditions. BIRKENSTOCK products are sold in over 100 countries on all continents.
BIRKENSTOCK runs 16 operational sites in Germany, in the states of North Rhine-Westphalia, Rhineland-Palatinate, Hesse, Bavaria, Saxony, and Mecklenburg-Western Pomerania, where a new plant is currently being built with investments of EUR 120 million. Headquartered in Linz am Rhein, the BIRKENSTOCK Group also operates its own sales offices in the United States and Canada as well as in Brazil, Japan, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, Dubai, Singapore and India.
