Apparel, Fashion & Retail | News & Insights

“AVATAR: The Way of Water”

Published: December 15, 2022

Lenzing – Lenzing’s flagship textile brand, TENCEL™, joined forces with RCGD Global once again to spotlight eco-couture on the red carpet of the “AVATAR: The Way of Water” premiere. Dressed in sustainable bespoke outfits and carrying items made from TENCEL™ branded fibers and TENCEL™ LUXE filament yarn, Zoe Saldaña, Henry Cavill, Suzy Amis Cameron and James Cameron represented RCGD Global on the red carpet, following the organization’s newly launched sustainable style guide.

“TENCEL™ has a long-standing partnership with RCGD Global to promote eco-couture at the Oscars. We are proud to extend the collaboration to other red carpets and further promote the adoption of sustainable materials in luxury fashion and beyond. Red carpet events not only reach a wider audience, they are also great platforms to demonstrate that fashion can be sustainable. Through leading by example, together, we can propel the fashion and textile industry towards a more sustainable and circular future,” said Harold Weghorst, Global Vice President of Marketing and Branding at Lenzing AG.

“We are once again delighted to collaborate with TENCEL™️ on another momentous occasion for RCGD Global. Avatar II is a film close to our hearts and one with such an important sustainable message. For our first ever red-carpet moment beyond the Oscars, we wanted to shine a light on fabric innovations and showcase eco-conscious fashion in a way the mirrored the films core theme,” said Samata Pattinson, CEO at RCGD Global.

In Los Angeles, leading actress Zoe Saldaña stepped out on the red carpet at the premiere in support of the RCGD Global x TENCEL™ sustainability campaign carrying a black clutch bag by Tyler Ellis lined with a fabric made of biodegradable TENCEL™ fibers. Styled by Petra Flannery, the bag’s lining was in a shade of blue that plays homage to Avatar.

At the same event, British actor Henry Cavill wore a double-breasted coat with peak lapel and straight pockets, created by Huntsman using TENCEL™ Lyocell fibers, with a strong waistline and high armhole.

“I decided to support RCGD Global, because they are highlighting yet another way for us all to take a step in protecting the planet and her people. It’s highly unlikely that any of us can change an entire lifestyle in one go, but taking small steps, making small changes especially if done in large numbers can make a difference. Sustainable clothing materials is one of those ways. Just as importantly, sustainability in clothing doesn’t mean a lack of quality – The textiles that The Huntsman has provided me are indeed sustainable, while their tailoring remains impeccable – even for a moving target such as me!” said Henry Cavill.

Earlier in London, James Cameron wore a beautiful timeless Huntsman black tuxedo, made from TENCEL™ branded lyocell fibers. Suzy Amis Cameron stunned in an ethical and eco-responsible custom-made Vivienne Westwood gown made from a luxurious navy fabric that featured TENCEL™ Lyocell fibers. The gown presents a draped bodice and an elegant train. 

RCGD Global and TENCEL™ continue their partnership to showcase occasionwear using materials made of cellulose-based botanic materials or recycled materials to drive circular economy in fashion. To qualify as an RCGD Global eco-conscious garment, each piece must be made from sustainable materials – including organic, recycled or repurposed fibers. Derived from sustainably sourced natural raw material wood, TENCEL™ Lyocell fibers and TENCEL™ LUXE are fully biodegradable and compostable. The materials are also produced in an award-winning closed-loop process that maximizes resource efficiency with low environmental impact. Apart from its strong sustainability profile, TENCEL™ Lyocell fibers are known to have a luxurious sheen, naturally soft, and breathable, providing the wearer with long-lasting comfort. TENCEL™ LUXE Lyocell filament, a new botanic alternative to silk, is highly versatile and can be woven into a smooth, light weight fabric with liquid-like drape and highly flattering silhouette.

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