Canopy, an international environmental nonprofit, announced a startling figure this week: 400. CanopyStyle is a game-changing fashion and forest conservation programme that is revamping the fashion industry’s viscose supply chain. It already includes over 400 companies and stores. Every year, more than 200 million trees are felled to make fashion materials such as viscose and rayon. Many of these come from the world’s most vital and carbon-rich forest ecosystems. CanopyStyle is energising the fashion industry to alter this.
Luxury retailer Inditex is one of the first partners of CanopyStyle, an initiative which aims to transform the viscose supply chain. In just the past few months, the initiative has added LVMH and its 75 luxury Maisons, sportswear brand Puma, Chinese logistics titan Li & Fung, Indian megabrand FlipKart, and fashion leader House of Anita Dongre. To date, producers responsible for 90% of global viscose have developed commitments to stop sourcing from the world’s Ancient and Endangered Forests.
Fifty-two percent of global production is now documented to Canopy’s “green shirt” criteria – these viscose manufacturers have taken action to be at low risk for sourcing from Ancient and Endangered Forests.
