US-based men’s lifestyle and performance apparel brand TravisMathew is expanding its North American business by launching its third international direct-to-consumer (D2C) e-commerce market in Canada, joining both Europe and Japan. This new entry point into Canada is a strategic step towards the brand’s goal of doubling year-over-year growth.

As US growth continues to accelerate and international brand awareness continues to soar, global growth is a key focus for TravisMathew. Since 2019, TravisMathew has seen 100 per cent growth in annual sales, the company said in a media release.

The brand will offer a new website, international shipping and will deliver on its full TravisMathew benefits experience with the TM rewards programme in Canada.

“We’re excited to announce the official launch of, which is the start of our direct-to-consumer business in Canada. The country has been an incredible market for us, and we are glad we can service the customer directly in addition to our great wholesale partners. For us, it’s about delivering apparel that looks great and feels great for any occasion,” Ryan Ellis, CEO of TravisMathew stated.

TravisMathew draws its inspiration from laid-back living and the idea that comfort and style should always go hand in hand. Over the years, TravisMathew has created versatile, everyday apparel that seamlessly transitions from the back nine to the boardroom and beyond. With a smart blend of performance and innovative design, each product is crafted to achieve a perfect balance between functional comfort and wearable style.