With a goal of Fall 2024 retail availability, ALLIED is recruiting partner brands to participate in this groundbreaking circularity program
Montebello, Calif. — (For Immediate Release) – As global leaders in down traceability, ALLIED Feather + Down is poised once again to take a leap forward for animal welfare, sustainability, and circularity with their new RENU:TRACE recycled and traceable down insulation program.
In order to help bring this groundbreaking new product to market, ALLIED is looking for partner brands around the globe who are currently using down sourced through the Responsible Down Standard (RDS) program to participate.
“With demand at an all time high, recycled down is becoming an increasingly important material for many of our outdoor, fashion, and bedding partners,” said Daniel Uretsky, President of ALLIED Feather + Down. “Current recycled down offerings have one major flaw: they don’t necessarily comply with RDS protocol, meaning it’s impossible to know how ethically the birds in the supply chain are treated. RENU:TRACE will fix that.”
The Responsible Down Standard works by auditing every farm in the down supply chain for the ethical treatment of their geese and ducks. From there, a lot number follows each batch of down to the factory, final product, and the customer. Any down jackets currently using RDS down are candidates for the RENU:TRACE program.
Any brand participating in the RENU:TRACE program would benefit from the ability to market their jackets, sleeping bags, and bedding as traceable, recycled, and recyclable, with hangtags and instructions for shipping used product back to ALLIED. Participating brands would also have priority for sourcing RENU:TRACE material for their sustainable product lines.
ALLIED Feather + Down will be exhibiting at the Functional Fabric Fair in Portland, October 26-27, in booth #333 and again at ISPO in Munich, November 28-30 A3.102. Brands wanting to set up an appointment to learn more should contact Matthew Betcher (matthewbetcher@alliedfeather.net). Media wanting to learn more should contact Scott Kaier (scott@formidable-media.com).
About ALLIED Feather + Down
Founded in Vernon, Calif. in 1987, ALLIED has been responsibly sourcing and sustainably processing down while simultaneously driving innovation within the insulation market for over 30 years. The family owned and operated business has earned the reputation as the largest, most reliable and most responsible supplier of raw material in the industry. Through the creation of programs such as the Responsible Down Standard (RDS) and Track My Down, ALLIED is committed to safeguarding the welfare of animals while protecting the environment. ALLIED remains a family owned company with facilities worldwide and is proud to produce the highest quality down technologies demanded by the most discerning brands in the outdoor, hospitality and fashion marketplaces. To learn more about ALLIED, please visit http://www.alliedfeather.com/.
