Paolo Gnutti and Advance Denim are set to combine their skills to create capsule collections for both the US and Asian markets. Advance Denim has been a major player in the denim industry for over 30 years based in China, and has a world-class reputation for innovation and developing high-performance fabrics. Gnutti is a leading denim specialist from Italy.

The new collections will combine Paolo Gnutti’s artistry and Advance Denim’s technological innovation to create magical inspiration that is within the reach of all brands, according to a press release by Advance Denim.

Advance Denim has the distinction of being the oldest denim manufacturer in China and has dedicated its efforts since day one around the core beliefs of innovation, service, quality, and people. These core beliefs are the foundation of their day to day focus of becoming a world leader in denim. They are also committed to making the most sustainable denim possible and they are constantly investing in the infrastructure and systems that will help them to reach aggressive sustainability goals. Sustainability is important but Advance Denim has always been true to denim and strives to produce innovative high-quality products that exceed the needs of the market.

“We are looking forward to Paolo bringing his Italian artistic aesthetics to our denim. We believe it is the combination of eastern and western design and culture that have never been offered to our customers before and will take Advance Denim to a whole new level. It is our goal to also offer these high-quality designs at a competitive price from our Vietnam facility,” Amy Wang, general manager of Advance Denim said.

Gnutti, a lifetime dedicated to denim innovation and creativity, bases the creation of his collections following precise themes and stylistic contaminations. He uses indigo bases which are completely transformed thanks to the use of flocks, 3D prints, colored foils, and metallic effects. Gnutti has the ability to conceive ground-breaking fashion, thanks to his incredible creativity and visionary irreverent combination that ushers in a new concept of fashionability to the denim world.

“My passion and my professional exploration lead me to acquire the skill needed to develop unforgettable and unique textile concepts. I’m thrilled to begin this collaboration with Advance Denim. I feel that we need a new challenge in our denim world, a new era of true globalization; we will create a capsule collection that will reach all customers, from premium to the mass market,” Gnutti said.