Industry And Cluster
Adidas Prime Blue used in new collection of shoes
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Author: Prachi Tendulkar
HERZOGENAURACH – Sportswear company Adidas has collaborated with the U.S. streetwear brand Noah NYC to launch an exclusive line of casual footwear made from Parley for the Oceans plastics. Adidas continues to capitalize on the huge amount of recycled plastic waste from Parley, which is collected around the world on coastal areas. The company says: "Merging Noah's mix of influences with the athletic heritage of Adidas, the collection is a celebration of modern running technology and archival aesthetics at the same time."