Adidas Originals has launched new store at Brigade road, Bengaluru in a bid to expand its presence in India.

The new store is spread over 3,140 sq. ft., and is said to be the largest store in the country.

With a motive of setting a new benchmark in sneaker and street style fashion, the new store aims to become a fashion and cultural hotspot for the community in the city.

The state-of-the-art concept retail store stands as a one-stop destination for Bengaluru’s sneakerheads, street style aficionados and fashion-conscious millennials and Gen-Z consumers.

The newly revamped adidas Originals store eyes to transform the street style space in the city by providing access to the brand’s most popular collections, hype drops and limited-edition collaborations.

The store offers a smooth and seamless shopping journey as it is equipped with various digital touchpoints, as an attempt to enhance the overall consumer experience.

Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001.