Snapdeal, an e-commerce business, announced today that sales in its fashion category increased by 200% in the first six months of 2021. (January-June).
Snapdeal has seen volume growth in casual wear including lounge wear (tracks, shorts, t-shirts, tops, dresses etc), sportswear and masks. ‘Value-buying’ emerged as a common theme cutting across buyers and categories in the apparel sector. The wallet share of fashion buyers moving from expensive brands to more affordable value for money brands can be attributed to multiple reasons.
Snapdeal’s approach to fashion has been to swiftly adapt to customer expectations, concentrating on functionality, style, and sizing—all with the goal of aligning with Indian shoppers’ fashion demands. To fulfil this, Snapdeal currently releases new items across categories every month, as well as value-buys in the Rs 249-499 price range and appealing sets and combos for GenZ and millennials.