Business & Policy | News & Insights

Absorbent Hygiene Professional Advance Innovation & Sustainable

Published: November 25, 2024
Author: TEXTILE VALUE CHAIN

Congratulations to the winner of the 2024 Hygienix Innovation Award™: Hiro Technologies, Inc.

The 10th annual HygienixTM event, hosted by INDA from November 18–21 at the Renaissance Nashville Hotel, brought together hundreds of industry experts to discuss developments in the absorbent hygiene and personal care markets.

Key sessions covered topics such as pricing strategies, the effects of global trade, FemTech, adult care, period poverty, emerging pet care and wound care markets, environmental regulations on plastics and PFAS, and the impact of aging societies. The theme of the event was Driving Absorbent Hygiene Product Innovation: Consumer Desires, Market Dynamics & Sustainability Solutions.

An event highlight was the presentation of the 2024 Hygienix Innovation Award® to:

HIRO Technologies, Inc.’s World’s First MycoDigestable Diapers, diapers featuring plastic-eating mushrooms that combine excellent absorbency with natural materials.

The other notable finalists were:

Harper HYGIENICS S.A.’s Cleanic Naturals Hemp Sanitary Pads (Day & Night) and Pantyliners, an innovative femcare line made with regenerative hemp fibers from Bast Fibre Technologies.

Hello Hazel, Inc.’s High & Dry Briefs, the first and only disposable briefs for leaks designed to look, fit, and feel like real underwear.

Hygienix Highlights 

Attendees gained insights and knowledge during three hands-on training sessions on Nov. 18, focused on fundamentals of absorption systems and opportunities in adult incontinence, innovations in menstrual care, and baby and infant care market dynamics.

Hygienix kicked off with a welcome reception that fostered networking. Attendees explored emerging trends and product innovations through Lightning Talks, connected with successful hygiene start-ups during Lunch Around sessions, and discovered the latest offerings at tabletop exhibits.

“Hygienix exemplifies INDA’s commitment to empowering companies in the absorbent hygiene and personal care markets to advance their businesses,” said INDA President Tony Fragnito. “The insights and connections made at this year’s event will drive growth and enable participants to meet evolving demands and market challenges.

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