Aditya Birla Fashion and Retail Ltd. (ABFRL) recently launched an open ‘Innovation Challenge’ with Circular Apparel Innovation Factory (CAIF) to spearhead a change in packaging and find innovative alternatives to plastics. The company endeavours to lead industry practices around sustainability, ABFRL managing director Ashish Dikshit said at the launch.

Innovation Challenge aims to find solutions to plastics, one of the industry’s biggest challenges.

According to ABFRL chief sustainability officer NareshTyagi, the company began a unique sustainability programme called ‘ReEarth’ in 2013 that addresses the most significant economic, environmental and social issues that humanity faces today, and since then it has done pioneering work in sustainable and circular fashion.

This initiative is another step forward in that journey, a company press release quoted him as saying.Circular Apparel Innovation Factory is an industry-led initiative with Aditya Birla Fashion and Retail and The DOEN Foundation as anchor partners and driven by Intellecap with a vision to make India’s textile and apparel industry circular through building the capabilities and ecosystem needed for this transition.