Apparel, Fashion & Retail | News & Insights

A Timely Addition for the City’s Quality-Conscious Fashion Lovers

Published: September 20, 2024
Author: TEXTILE VALUE CHAIN

19th September 2024: The best men’s suit manufacturer in the nation, P N RAO, a 100-year-old Bengaluru legacy and heritage fashion company, opened its flagship store today in Hyderabad, Telangana, a lively and stylish metropolis. Situated in the exclusive Jubilee Hills, this P N RAO store is the eighth in the southern area of India and marks a noteworthy achievement in terms of the company’s regional expansion.

Second and third generation entrepreneurs, respectively, Mr. Ketan Pishe, Partner, P N RAO, Mr. Naveen Pishe, Partner, P N RAO, and Shri Machender Pishe, Partner, P N RAO, officially opened the store.

Shortly after inauguration of the store, Ketan Pishe, Partner, P N RAO said, “Telangana’s Hyderabad is a dynamic metropolis with a young, quality-conscious populace that is also fashion-conscious. A business like P N RAO is much needed in the city, and we are pleased to have opened our doors at the ideal moment to serve the requirements of the Telangana and Hyderabadi communities. P N RAO has established itself as the nation’s go-to men’s suit brand. With its introduction to Hyderabad, P N RAO is ready to establish itself as a major player in the area by meeting the needs of quality-conscious consumers and quickly becoming their go-to option.

The introduction of an exclusive Suit Concierge service—a first-of-its-kind offering in the men’s fine suiting industry—is the centerpiece of P N RAO’s bespoke experience. Customers can use this to plan ahead for private meetings with their relationship executive, guaranteeing a completely focused and uninterrupted experience. The Suit Concierge service offers a level of attention that is seldom seen whether it is through pre-consultations to go over fabric alternatives or fitting sessions with personalized recommendations. With this service, the brand’s dedication to providing personalized attention is elevated, and the shopping experience is more deliberate and catered to the requirements of each customer.

Ketan Pishe noted “While on the one hand we are committed to offering the finest apparels to our customers and understand our client’s psyche, on the other hand we are constantly evaluating ways and means to raise the bar and delight our customers with our superior customer service and personalised services”

Naveen Pishe, Partner, P N RAO, added, “Adding our 8th store in the Southern hemisphere and the first in Hyderabad in a series of many more to come in Telangana, the store is a pre-cursor and a first taste to the citizens of Telangana and Hyderabadis. Our store is all set to become to the preferred fashion destination for the city of Hyderabad and the entire state of Telangana for discerning customers with an eye for fine taste”

Commenting on the expansion plans of P N RAO, Naveen Pishe said, “our vision is to take the legacy brand deeper and wider across the country in phases, through the franchisee route. As a first step, we have identified a franchisee with whom we have signed a Letter of Intent for geographical expansion into other territories. P N RAO will have complete control over the quality of customer care and continue to offer the finest of services to its customers – a core philosophy on which brand P N RAO rests”.      

“P N RAO has built one of the largest bespoke tailoring facilities in the country on the outskirts of Bengaluru which is completely solar powered which demonstrates our commitment to the environment and sustainability practices in an effort to offer clean, safe and hygienic manufacturing of our apparels”, added Naveen Pishe.

P N RAO commenced as a lady’s wear brand which took pride in dressing up the British ladies in the pre-Independence days. Post-Independence, the founder’s eldest son Late Shri Panduranga Rao learnt the pattern making of men’s suits which led to the brand branching off into men’s wear and till date has remained committed to offering the best in men’s wear. And reintroduced bespoke women’s wear offering for suits and formal wear for women during its 100th year in 2023.

Hyderabad, renowned for its deep appreciation of fine design and artisanal quality, has long been in need of a fashion destination that aligns with its sophisticated tastes. The store promises to be more than just a new addition to Hyderabad’s retail scene; it represents a substantial enhancement to the city’s fashion landscape. This store is more than just a new retail spot; it’s a major upgrade to Hyderabad’s fashion landscape, showcasing clothing that blends modern trends with classic sophistication.

The local community is quite excited about the store’s launch, as seen by the over 150 inquiries that have already been received. This encouraging beginning demonstrates how the business is in line with the tastes and demands of Hyderabad’s sophisticated clientele in terms of fashion. The business has seen a considerable inflow of customers interested in its Ready-To-Wear collections, which has led to encouraging first visits. The business has the potential to soon become a favorite among Hyderabad’s fashion fans, as seen by its early success. In its Hyderabad store, P N RAO is offering 3D visualization technology for the first time.

P N RAO offers suits in three broad categories – Ready-To-Wear: Designer Made-To-Measure collection and Classic Bespoke Tailoring. P N RAO has made sure that through these segments, the offerings are well rounded

About P N RAO:

P N RAO started their journey back in 1923, pioneered by Late Shri Pishe Narayan Rao. In the beginning days British officers and ladies of high rank counted on the stylised, customized perfection attuned by P N RAO. The empire expanded over the years with their characteristic suave and grace blending tradition and contemporary innovation. Over the decades, they defined men’s beau monde across the nation. The brand has become synonymous with class and quality. P N RAO has been the choice of men’s wear with their seven stores, spread across Bangalore and Chennai. Constant upgrade and superior quality have buttoned up their suit of success. In the post-independence era this brand has revolutionized men’s tailoring under Late Shri Panduranga Rao and starred as a trend setter in ‘ready to wear’ clothing.

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