Irish fashion retailer Primark has teamed up with high street food chain Gregg to disclose a clothing collection.
The 11-piece apparel range is all set to be introduced on 19 February (Saturday) in 60 Primark stores.
Much before the launch on 19 February, the duo, reportedly, plans to open a pop-up boutique on Dean street in London’s Soho.
Tim Kelly, Director, New Business Development, Primark, substantiated “We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love.”
Here it is also important to mention that the partnership will also see Greggs launch ‘Tasty by Greggs’, which will be its largest ever branch inside Primark’s Birmingham flagship.
Earlier this week one also saw globally well-known fast-food brand Burger King (Spain) team up with Pull & Bear clothing retail company Inditex fashion group to invest in fashion.
Primark generated £7.79 billion in 2019, and is known for kidswear, womenswear, menswear, homeware and footwear, amongst others.