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7 Ways Technology Can Improve Your Small Business

Published: April 12, 2022
Author: Tracie Johnson

Image Source: Pexels


Running a successful small business can be challenging. It can sometimes require you to change in ways that you hadn’t thought imaginable. And, sometimes, the lessons of failure string harder than you might expect them to. However, there is always a light at the end of the tunnel.


Some of the most successful entrepreneurs in the world might say the same things. They might say that their success was a composite of a few things, perseverance, and technology. While no one can give you perseverance, there are ways to make the process more efficient. Here are seven ways technology can help improve your small business.


1. Asset Protection


Protecting your business and storefront is just as important as moving your merchandise. Investing in a good security camera system is a must for anyone serious about protecting their investments. Depending on the equipment, it can be as easy as installing a camera and downloading a mobile app. You can receive live streams of your property or products anywhere with good internet access.


2. Data Collection


Establishing a business pipeline has never been more efficient. Data collection tools like loyalty programs, email lead generators, and social media metrics help play an important role in knowing what strategies work and what don’t. Collect an email or phone number and have a direct line to the customer whenever you need or want. Investing in technology for data collection is a great way to chart the results of your actions. In other words, it creates a way to measure your successes and failures.


3. Management Tools

Time is the most precious recourse available when running a small business. There is never enough time in the day to accomplish all that you want. So, you must work smarter, not harder. Management tools help you get back time by allowing you to accomplish more with less of it. For example, programs for scheduling both staff and clients are a great way to save some time. However, management technology goes far beyond scheduling. 


Some small businesses use management tools for employee development as well. Document employee engagement, keep track of their progress, and watch your business grow as your employees become better at what they do.


4. Social Media

It’s hard to imagine running a successful business in the 21st century without social media. It has become one of the most efficient and widely used forms of marketing worldwide. This form of technology helps make the world smaller. Your business is not able to communicate with a customer 3,000 miles away. Shortening the distance, social media is crucial for building a pipeline for sustainable growth.


5. Payroll

Sometimes writing checks and calculating payroll can be a nightmare. If you’ve ever been in this position, you might understand how time-consuming the process can be. So, invest in a great payroll service. It allows you to have more time doing parts of the business you love. Consequently, a great payroll service can also help you with your taxes at the end of the year.


6. Virtual Meetings

Successful entrepreneurs understand that they must also be lifelong learners. However, sometimes leaving the business to attend a conference on employee management is a luxury that many cannot afford. So, using virtual technology, you can travel without physically traveling. Leveraging online certificate programs, virtual conferences, and online resources can be a great way to keep learning without taking time away from your business.


7. Paperless Storage

As your business grows, the need for space becomes an acute problem. Storage of paper alone can be a heavy burden. Storing paper records for a decade is not unrealistic, depending on your business. However, technology can help your business free up much-needed space by converting those documents into digital ones. Virtual data is easy to go through, making your old documents more valuable without the extra space.


Keep in Mind

There is no one path to success. Success is achieved over time and with lots of patience. However, technology has made it simpler. Leverage these forms of technology and watch your business touch more. Embrace new tools to help put more time in your day, and remember that the most expensive words an entrepreneur can say are “that’s what we’ve always done.”

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