New Balance Opens Chandigarh Store with 5K Run Event

New Balance, the renowned global athletic brand celebrated for its premium craftsmanship and excellence in running gear, officially launched its latest store at Sector 17 market, Chandigarh. The store is not just a retail outlet but designed to deliver a comprehensive brand experience, combining performance gear, technical innovation, and modern design aesthetics.

Created to cater to Chandigarh’s dynamic and fitness-conscious consumers, the store features a cutting-edge, immersive retail environment that merges performance and lifestyle collections in a seamless layout.

To mark the launch, New Balance hosted a 5K community run, starting from the picturesque Sukhna Lake and culminating at the newly opened store. The event attracted over 200 runners, ranging from beginners to experienced athletes, all united by a shared love for running and wellness.

This Chandigarh launch represents an important step in New Balance’s broader India expansion strategy. By organizing inclusive and engaging community events, the brand underscores its global mission to empower individuals through sport.

Radeshwer Davar, Country Manager, New Balance India, shared:

“We are proud to bring New Balance to Chandigarh – a city that reflects both vibrant energy and a growing commitment to fitness. This 5K community run is more than just an event; it represents our vision to cultivate a culture that celebrates all individuals who run, across India. Over the past year, we’ve more than doubled our retail presence in the country, and the Chandigarh store is a testament to that momentum. It’s more than a retail destination — it’s an experience centre that brings together innovation, performance, and style under one roof.”

With this launch, New Balance continues to grow its footprint in India while fostering community-driven fitness culture and delivering a retail experience that blends innovation, inclusivity, and performance.