Myntra Jabong India Secures Sisley Franchise Rights Through Benetton Group Partnership

Master franchise agreement to expand Sisley’s omni-channel presence in India through exclusive brand outlets and shop-in-shops

Myntra Jabong India Pvt. Ltd. (MJIPL), the B2B wholesale entity of Myntra, has entered into a strategic partnership with Benetton Group-owned brand Sisley to expand the brand’s presence in India. Under the agreement, MJIPL has secured distribution and master franchise rights to strengthen Sisley’s omni-channel retail network across the country.

Myntra Jabong India Pvt. Ltd. (MJIPL), the B2B wholesale entity of Myntra, has signed a strategic partnership with the Benetton Group-owned apparel brand Sisley to support the brand’s expansion in India. The agreement grants MJIPL the right to distribute Sisley’s product range while developing its omni-channel presence in the Indian market.

As part of the master franchise agreement, Myntra’s B2B entity, through its licensed franchisee partners, will establish Sisley branded stores (Exclusive Brand Outlets) and Shop-in-Shops across India in the coming months. The initiative is intended to strengthen the Italian fashion brand’s omni-channel presence in key cities. Sisley caters to the premium segment of consumers seeking apparel for everyday wear.

Founded in Paris in 1968 with its first denim collection, Sisley became part of the Benetton Group in 1974. The brand currently operates in more than 40 countries with over 400 points of sale worldwide. In India, Sisley will offer trend-focused fashion for men and women, designed for metropolitan lifestyles and multiple occasions. The collection will include apparel reflecting current trends in articles, shapes, materials and details while maintaining the brand’s Italian style and quality.

Venu Nair, Chief of Strategic Partnerships and Omni-channel, Myntra, said, “We are excited to bring Sisley, a Benetton Group-owned brand, into our growing portfolio of premium international fashion brands. The brand’s accessible Italian style, anchored in fashionability, quality and trend-led design, makes it a highly exciting proposition for Indian customers seeking versatile wardrobes for multiple occasions. With a strong playbook in exponentially building adoption for global brands ground-up, we are looking forward to unlocking the next phase of growth in Sisley’s India growth journey.”

Nicola Capone, CEO, Distribution, Benetton Group said, “Sisley has established itself as one of Benetton Group's premium fashion brands, known for its contemporary Italian style and distinctive design DNA. As we continue to strengthen the brand's international presence, India represents a highly promising market with significant long-term potential. Our partnership with Myntra Jabong India Pvt. Ltd. is an important step in that journey. With their deep understanding of the Indian fashion landscape and strong omni-channel capabilities, we are confident this collaboration will help us build a strong presence, expand our reach, and introduce Sisley's distinctive perspective on fashion to consumers across India.”

According to the company, MJIPL will distribute Sisley products on a wholesale basis through independent third-party franchise partners and distributors. The partnership is intended to support the brand’s expansion in India by building its retail presence and consumer reach through an omni-channel model.