New cotton saree range highlights regional weaves, artisan craftsmanship, and lightweight summer dressing

Missamma has introduced its Summer Cotton Collection, featuring a curated selection of handloom sarees designed for warm-weather dressing while emphasizing traditional weaving techniques and artisan craftsmanship.

Announced on May 20, 2026, in Hyderabad, India, the collection includes a range of cotton sarees such as Mangalagiri Cotton, Ajrakh Cotton, Cotton Kota, and other lightweight handloom cotton drapes intended for everyday wear, office styling, cultural occasions, and festive use.

According to the company, the collection has been developed in response to growing consumer interest in breathable natural fabrics, versatile silhouettes, and conscious fashion choices. The sarees feature lightweight textures, airy drapes, and handcrafted detailing while supporting India’s regional weaving traditions and artisan communities.

“At Missamma, handlooms are not just about clothing; they are about preserving stories, celebrating regional identity, and sustaining the livelihoods of artisans and weavers who carry these traditions forward. With our Summer Cotton Collection, we wanted to present sarees that feel relevant to the season and modern lifestyles, while still honouring the heritage, craftsmanship, and cultural pride woven into every piece,” said Dileep Kumar Goli.

The collection combines traditional textile styles including Mangalagiri, Ajrakh, and Cotton Kota with designs intended for contemporary styling preferences. Missamma stated that the collection aims to balance comfort, textile authenticity, and accessibility for modern consumers.

Founded in 2021 by Dileep Goli and Sesha Alekhya, Missamma operates as a handloom saree retail brand focused on preserving Indian textile traditions through curated saree collections.

The company currently operates 17 exclusive outlets across Telangana and Andhra Pradesh and employs more than 550 people. According to the company, it has recorded annual revenues exceeding Rs 220 crore as a bootstrapped and debt-free business.