Measures to Promote Handicrafts
The Government of India implements various schemes for promotion and development of handicraft sector and artisans through National Handicraft Development Programme[NHDP] and Comprehensive Handicrafts Cluster Development Scheme [CHCDS] to emphasize integrated approach for upliftment of handicraft sector in a holistic manner. The NHDP and CHCDS have following components:
National Handicrafts Development Programme [NHDP]:
- Base Line Survey & Mobilization of Artisans under Ambedkar Hastshilp Vikas Yojana
- Design & Technology Up-gradation
- Human Resource Development
- Direct Benefit to Artisans
- Infrastructure and Technology Support
- Marketing Support & Services
- Research and Development
Comprehensive Handicrafts Cluster Development Scheme [CHCDS]:
- Mega Cluster
- Integrated Development and Promotion of Handicrafts Projects (Special Projects)
To promote Indian handicrafts globally and improve its export competitiveness, the interventions are being implemented under Marketing Support & Services scheme. The details of interventions implemented during 2019-20 are as under:
Sl. No. | Interventions | No. of activities |
1. | Thematic Exhibition | 27 |
2. | Participation in International Exhibition / Live Demonstration | 19 |
3. | Road show/Awareness Campaign | 5 |
4. | Cultural Exchange Programme | 2 |
5. | International Publicity and Brand Promotion through Electronic media | 2 |
6. | Marketing Study Abroad | 2 |
7. | Compliance Measure | 1 |
8. | International Craft Exposure Programme | 1 |
9. | Reverse Buyer Seller Meet | 1 |
| Grand Total | 60 |
The Office of Development Commissioner (Handicrafts) has initiated the process of registering handicraft artisans on Government e-Marketplace (GeM) to provide direct market access.