maspar Reopens Noida Flagship Store with Redesigned Retail Concept

maspar has resumed operations at its flagship store located in DLF Mall of India, Noida, following a refurbishment that includes a new layout, updated structure, and revised store theme.

The redesigned store introduces curated inspiration zones where customers can view coordinated room concepts across categories including bedding, bath, curtains, upholstery, and home accessories.

The outlet also includes a dedicated Personalised home styling Assistance service, intended to support customers in creating customised living spaces with guidance from in-store experts.

Abhinav Mahajan, Director Retail, maspar said, “We were among the first to open in this mall. Understanding changing customer preferences and experience requirements, we decided to bring an eye-level experience to home furnishings purchases. A completely new Maspar experience. This relaunch is about creating a destination where homeowners, architects, and designers can explore coordinated, sustainable, and luxurious home styling solutions.”

The refurbished outlet is maspar’s 6th exclusive store and forms part of the company’s Green Thread initiative. The brand currently has a retail presence across 115 locations in 15 states in India and is also available through retail stores in 10 countries.

The relaunch reflects the company’s continued focus on products made using bamboo and organic cotton textiles.

The reopening follows maspar’s recent flagship launch in Andheri West, Mumbai, and comes after the brand’s recognition at the IHE Excellence Awards.